SEO Specialist (Off-Page & Growth) – Team Lead

Working at The SmartMove2UK The SmartMove2UK is a quality focused Immigration consultancy with our offices in India (Mumbai | Delhi | Bengaluru). Our Principal Directors are qualified Solicitors and Immigration Lawyers with extensive experience in providing immigration services. Our clientele includes SMEs, Individuals, skilled professionals, businesses, students. We provide advice and assistance for all categories of visas to UK including filing appeals, in country petitions and special leave petitions. • We offer competitive salaries and excellent incentives on per client sign-up. • Flexible work arrangements • An opportunity for you to voice your suggestions directly to the Management and effect real change in how you work • Pathway to grow in to this role or laterally move to several different areas of the business. If you think you have what it takes, we would love to hear from you – email your resume to us at hr@smartmove2uk.com SEO Specialist (Off-Page & Growth) – Team Lead • Location: Remote or On-site (Saki Naka, Mumbai) • Job Type: Full-time • 3 – 5 years (with at least 1 year of team-leading / mentoring experience) About the Role The SmartMove2UK is looking for a results-driven SEO Team Lead who can take full ownership of our SEO performance end-to-end. You will be directly responsible for planning, execution, and optimisation of SEO activities, while guiding and mentoring an SEO Assistant and interns. All key outcomes – rankings, traffic, leads, technical health, and implementation of recommendations – will be driven and owned by you. This role blends hands-on SEO (on-page, off-page, and technical) with strategic thinking and close collaboration with our Social Media & Content Specialist and Ads team. Key Responsibilities • Own and execute SEO strategy across on-page, off-page, and technical SEO to grow qualified organic traffic and leads. • Plan and implement strategies to improve rankings, Domain Authority (DA), and Page Authority (PA) through ethical link-building. • Take responsibility for high rankings, leads, and page views on key landing pages and service pages. • Use SEMrush for keyword research, site audits, competitor analysis, and to implement recommendations (including technical fixes and content opportunities). • Work on technical SEO: Core Web Vitals, site speed, internal linking, indexation issues, structured data, crawl errors, and overall site hygiene (coordinating with developers where needed). • Review and improve layouts, landing pages, and content structure for better UX, conversions, and SEO performance. • Have hands-on experience with Google Ads: align SEO keywords and landing pages with paid campaigns, support ad copy/landing page optimisation, and work with the Ads team on performance insights. • Delegate and supervise off-page activities (backlink building, directory submissions, outreach support, listings, etc.) to the SEO Assistant and interns, while owning strategy, quality, and final outcomes. • Lead, guide, and mentor the SEO Assistant and interns: task allocation, review of work, feedback, and training. • Collaborate with the Social Media & Content Specialist to align SEO with content calendars, campaigns, and thought-leadership content. • Monitor performance via Google Analytics, Google Search Console, and SEMrush, and prepare weekly/monthly reports with clear, actionable recommendations. Requirements • 3 – 5 years of hands-on experience in SEO (preferably in service-based or lead generation businesses). • At least 1 year of experience leading or mentoring a junior resource (assistant, intern, or small team) on SEO tasks. • Strong expertise in off-page SEO and backlink building, with a clear understanding of quality vs. quantity. • Solid experience with on-page and technical SEO, including Core Web Vitals, site speed, internal linking, indexation, and resolving technical issues. • Strong proficiency in SEMrush (keyword research, audits, backlink tracking, competitor insights) and the ability to implement its recommendations. • Hands-on experience with Google Ads (AdWords) and a clear understanding of how SEO and paid campaigns support each other. • Comfortable working with Google Analytics and Google Search Console for tracking traffic, rankings, and conversions. • Ability to manage priorities, take ownership of outcomes, and work with a performance mindset (traffic, leads, conversions). • Strong communication skills and the ability to explain SEO recommendations clearly to non-technical stakeholders. What We Offer • A competitive salary package. • Opportunity to work on projects catering to global High Net Worth Individuals (HNIs), ensuring your work is seen and appreciated at the international level. • Initially this role will be on-site at our Saki Naka, Mumbai office. Once performance and output are consistently exemplary, we may offer a hybrid option with up to 2 days per week working from home. • A collaborative team environment with direct ownership of SEO growth outcomes. Submit your resume to hr@smartmove2uk.com with the subject line: “Application – SEO Specialist (Off-Page & Growth) – Team Lead”. In your email, briefly mention your team-leading experience and 2–3 SEO projects where you directly owned rankings, leads, or technical improvements.