Facebook & Instagram Ads Specialist

We are a fast-growing digital marketing agency looking for a Facebook & Instagram Ads Specialist who can not only manage and optimize ad campaigns but also confidently handle client queries, issues, and communication related to Meta ads. This role is perfect for someone who understands Meta Ads deeply and can explain performance, troubleshoot problems, and keep clients satisfied. Key Responsibilities: Facebook & Instagram Ads Management • Create, manage, and optimize Facebook & Instagram ad campaigns • Monitor performance metrics (CPL, CPA, ROAS, CTR, CPM, etc.) • Perform A/B testing on creatives, audiences, and ad copies • Scale winning campaigns and troubleshoot underperforming ads Client Support & Communication • Handle client questions related to ad performance, leads, and account issues • Explain results and strategy in simple, non-technical language • Resolve issues related to ads rejection, delivery, billing, or lead quality • Maintain strong relationships by providing timely updates and solutions Strategy & Reporting • Develop advertising strategies based on client goals • Prepare weekly/monthly performance reports • Coordinate with creative and copy teams for better results Required Skills & Qualifications: • Proven experience with Facebook & Instagram Ads (Meta Ads Manager) • Strong understanding of targeting, retargeting, and lookalike audiences • Experience handling client communication and problem-solving • Knowledge of lead generation campaigns and funnels • Ability to analyze data and optimize campaigns for better ROI • Excellent English communication (written & verbal) • Ability to work independently and meet deadlines Preferred: • Experience working with agencies • Knowledge of CRM tools and lead tracking • Experience in service-based or local business advertising Who Should Apply: If you are confident in Meta Ads, enjoy solving client problems, and want to grow with a performance-focused agency, we’d love to hear from you. Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Application Question(s): • Are you willing to work on night shift? Experience: • Digital marketing: 1 year (Required) Language: • English (Required) Work Location: In person