Senior Digital Marketing Expert (IT)

Company Description Softnotions Technologies Pvt Ltd is a leading software and app development company in India, with a successful 15-year history of delivering innovative solutions. Serving clients across the Middle East, Europe, and regions like the UK, US, Australia, and India, the company specializes in software development, web and app development, data analytics, AI, and digital process automation. With a focus on utilizing state-of-the-art technologies and industry best practices, Softnotions Technologies is committed to exceeding client expectations and achieving excellence in every project. The company also emphasizes digital marketing, research, and innovation as part of its comprehensive service offerings. Role Description This is a full-time Senior Digital Marketing Expert (IT) role located on-site at our Trivandrum office. Responsibilities for this role include developing and executing effective digital marketing strategies, managing social media campaigns, planning and implementing marketing initiatives, and collaborating with cross-functional teams to achieve business objectives. The candidate will also focus on improving online presence, driving relevant traffic, and increasing customer engagement through optimized content and targeted campaigns. Experience - 6+yrs (IT Sector) Notice - Immediate to 15 days Requirements: • Proven work experience in digital marketing, preferably in a similar role. Should possess MBA-Marketing preferable, Diploma in Digital Marketing • Strong knowledge of digital marketing concepts, strategies, and tactics. • Proficiency in using digital marketing tools, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and social media management tools. • Experience in managing PPC campaigns, including keyword research, bid management, and performance tracking. • Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. • Up-to-date knowledge of SEO best practices, search engine algorithms, and ranking factors. • Strong written and verbal communication skills, with the ability to create engaging and persuasive content. • Self-motivated with a proactive approach to problem-solving and continuous learning. • Proficiency in Social Media Marketing to manage and enhance engagement across various platforms. • Solid skills in Sales and Communication to effectively interact with clients and team members. • Ability to analyze market trends and adapt strategies to meet dynamic industry needs. • Experience in the IT sector and digital marketing tools is highly advantageous.