Manager - Performance Marketing, Digital Business

As a Manager - Performance Marketing at our company, you will play a crucial role in developing and executing high-impact, data-driven marketing strategies to drive subscriptions and viewership growth. Here is a breakdown of what will be expected from you: • *Key Responsibilities:** - Analyse historical trends in brand and content performance to identify scalable opportunities. - Stay updated on industry trends, tracking publisher data from platforms like Google, Facebook, and emerging digital channels. - Quickly adapt strategies based on changing market dynamics and consumer behavior. - Devise and implement performance marketing plans aligned with business goals. - Translate marketing objectives into measurable growth plans with clear KPIs. - Build and execute multi-channel campaigns across various platforms with a test-and-learn approach. - Collaborate with internal and external teams for seamless execution of marketing plans. - Take end-to-end ownership of performance marketing strategies and execution. • *Data-Driven Optimization & Growth Hacking:** - Monitor, analyze, and optimize campaigns in real-time for maximum efficiency and ROI. - Utilize advanced analytical tools such as AppsFlyer, Google Analytics, and Looker to track performance and uncover actionable insights. - Conduct A/B tests on creatives, messaging, and audience targeting to improve campaign effectiveness continuously. - Work closely with the analytics team to iterate fast and scale winning strategies. In addition to the challenging role of a Performance Marketing Manager, our company, Sony Pictures Networks, is home to leading entertainment channels such as SET, SAB, MAX, and many more. With a progressive digitally-led content powerhouse approach, we are focused on creating an inclusive and equitable workplace where diversity is celebrated. Our accolades include being ranked as one of the Great Places to Work for since 5 years, being included in the Hall of Fame for the Best Companies for Women in India study, and winning several awards for outstanding learning practices. Join us in our journey to Tell Stories Beyond the Ordinary! As a Manager - Performance Marketing at our company, you will play a crucial role in developing and executing high-impact, data-driven marketing strategies to drive subscriptions and viewership growth. Here is a breakdown of what will be expected from you: • *Key Responsibilities:** - Analyse historical trends in brand and content performance to identify scalable opportunities. - Stay updated on industry trends, tracking publisher data from platforms like Google, Facebook, and emerging digital channels. - Quickly adapt strategies based on changing market dynamics and consumer behavior. - Devise and implement performance marketing plans aligned with business goals. - Translate marketing objectives into measurable growth plans with clear KPIs. - Build and execute multi-channel campaigns across various platforms with a test-and-learn approach. - Collaborate with internal and external teams for seamless execution of marketing plans. - Take end-to-end ownership of performance marketing strategies and execution. • *Data-Driven Optimization & Growth Hacking:** - Monitor, analyze, and optimize campaigns in real-time for maximum efficiency and ROI. - Utilize advanced analytical tools such as AppsFlyer, Google Analytics, and Looker to track performance and uncover actionable insights. - Conduct A/B tests on creatives, messaging, and audience targeting to improve campaign effectiveness continuously. - Work closely with the analytics team to iterate fast and scale winning strategies. In addition to the challenging role of a Performance Marketing Manager, our company, Sony Pictures Networks, is home to leading entertainment channels such as SET, SAB, MAX, and many more. With a progressive digitally-led content powerhouse approach, we are focused on creating an inclusive and equitable workplace where diversity is celebrated. Our accolades include being ranked as one of the Great Places to Work for since 5 years, being included in the Hall of Fame for the Best Companies for Women in India study, and winning several awards for outstanding learning practices. Join us in our journey to Tell Stories Beyond the Ordinary!