Website & SEO Specialist

SparkCloud is dedicated to transforming brands into digital sensations through strategic branding, direct-to-consumer marketing, and innovative social media management. We help businesses create captivating identities and deliver unparalleled user experiences through website development and performance marketing. Our team is passionate about driving results, automating business processes, and bringing brands to life in the digital realm. At SparkCloud, we empower businesses to shine and thrive in the competitive online landscape. This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist located in Kolkata. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, and optimizing on-page SEO components to maximize organic reach. The role will also involve developing high-quality backlink strategies, analyzing website performance using web analytics tools, and implementing data-driven improvements to drive search engine rankings and overall user engagement. Experience with conducting detailed SEO Audits to analyze website structure and performance Strong knowledge of Link Building strategies and best practices Expertise in Web Analytics tools (e.g., Google Analytics) to monitor and analyze traffic trends Skills in optimizing On-Page SEO, including meta tags, headers, image optimization, and internal linking Ability to stay updated on SEO trends and search engine algorithm changes Bachelor's degree in Marketing, Business, or a related field is preferred Experience in technical SEO or the digital marketing industry is a plus