Sr. Associate- Creative & Content Marketing

The Sr. Associate- Content & Creative Marketing will work closely with the Lead Manager – Marketing (Executive Education) to plan, curate, and execute high-quality content and creative assets that support lead generation, brand building, and participant engagement across SPJIMR’s Executive Education portfolio. This role focuses on content strategy, creative storytelling, and campaign readiness , ensuring that marketing initiatives are backed by strong narratives, consistent branding, and high-quality visual and written outputs. Key Responsibilities: 1. Content Strategy & Curation Plan and curate content aligned to Executive Education programmes (PGEMP, PGPGM, PGPMBM, MDPs) - 4 major portfolios of Executive Education. Translate programme value propositions into compelling: Website content Landing page messaging Emailers & brochures Social media posts & captions Maintain a content calendar in sync with the admissions cycle. 2. Creative Development & Execution Conceptualise and brief creatives for: Digital ads (LinkedIn, Google, Meta, YouTube) Program collateral (brochures, standees, banners) Alumni testimonials and faculty-led storytelling Coordinate with internal designers, video editors, and external agencies. Review and refine creative outputs to ensure quality, clarity, and brand consistency. 3. Video & Multimedia Content Support creation of alumni and faculty videos: Assist in scripting, structuring, and storyboarding Manage editing requirements (long-form to short-form cuts) Ensure video assets are optimised for LinkedIn, YouTube, Instagram, and website use. 4. Campaign Support & Lead Nurturing Work alongside the Lead Manager to: Align creatives with campaign objectives Ensure messaging consistency across funnel stages (awareness → conversion) Support lead nurturing through: Email sequences Webinar communications Remarketing creatives 5. Stakeholder & Cross-team Coordination Liaise with programme teams, alumni relations, faculty, and admissions teams. Coordinate approvals and ensure timely delivery of marketing assets. Maintain version control and documentation of creative assets. What This Role Is NOT Not performance marketing or media-buying role. Not a pure design role. Not a social media community management role. Why Join SPJIMR Executive Education Opportunity to shape storytelling for one of India’s leading business schools. Work across diverse executive programmes and audiences. High ownership role with strategic exposure to leadership and admissions. Qualification : Graduate from recognized university, MBA or Masters will be a plus Experience : Minimum 3–6 years of experience in: Content marketing Brand / creative marketing Education, EdTech, or B2C marketing (preferred) Experience working with higher education or executive education brands is a strong plus Skills required: Strong content writing and editing skills (education / B2B preferred). Understanding of digital marketing creatives and formats. Ability to translate complex academic programmes into simple, compelling messaging. Eye for design, layout, and storytelling (no need to be a designer). Comfortable working with agencies and creative vendors. Organised, detail-oriented, and deadline-driven. Technical Skills: CMS / website content tools Basic understanding of: LinkedIn Ads creatives Google Ads formats Meta & YouTube content best practices Familiarity with Canva, PowerPoint, or similar tools.