Performance Marketing ManagerC Expert) (India)

- Designation - Performance Marketing Manager. - Job Location - Phoenix Mall, Kurla - Job Type - Full-Time (Work from Office) - Work Exp - 1years - Salary - As per industry standards - Timing - Mon-Fri (10.30am to 8pm) Criteria – Past experience in a performance marketing agency is a must. Job Description : This role will strategize and execute paid media strategy across all digital channels. The primary goal would be to acquire quality users and drive ROI for our clients. Specifically : – Create, manage and optimize paid campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Programmatic, Amazon, Affiliates, and others. – Drive hands-on campaign setup, management, and optimization including A/B testing of targeting, landing pages, and more to ensure revenue maximization and cost minimization – Perform ongoing paid keyword discovery, expansion, and optimization – Work with the tech team to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals – Coordinate with the creative team to get creatives & ad-copy made for ads – Revenue, CAC, and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost for our client. Technical Skills : – 1 years of hands-on paid campaign and media-budget management experience with digital agency – Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS, etc) across Google, Facebook, YouTube, Bing, Programmatic, Affiliates, and others – Proven experience in running display campaigns across ad networks – Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as well as with Marketing Automation Tool like Hubspot/Agile CRM, etc. – Experience running paid campaigns with lead gen & purchase optimization – Basic knowledge of WordPress/Shopify & any kind of Marketing Automation/CRM tool would be plus Preferred : – Prior experience in handling performance campaigns viz; Conversion campaigns for; Ecommerce, App Install & Lead Gen Campaign – Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would be a big plus Behavioral Skills/Traits : – High ownership and ability to work with minimal supervision – Creative thinking – Robust written and verbal communication – Great ability to multi-tasking and prioritize – Ability to collaborate across stakeholders – Exceptional interpersonal skills that will aid in the execution of duties – A Dynamic Marketer who knows how to manage the agency’s entire paid media execution work efficiently – Should have previously demonstrated the ability to prioritize and meet deadlines when working on multiple projects with tight deadlines. – The successful candidate should be customer-oriented ensuring customer expectations are always met by the marketing department.