Social Media Marketing Manager

Job description: A Digital Marketing Manager is responsible for planning, executing, and optimizing a company’s online marketing strategy to drive brand awareness, traffic, leads, and revenue. Key Responsibilities • Develop and execute digital marketing strategies • Manage paid advertising (Google Ads, Meta Ads, LinkedIn Ads) • Oversee SEO and content marketing initiatives • Handle email marketing campaigns and automation • Analyze performance metrics (ROI, CPC, CTR, conversions) • Manage social media strategy and growth • Coordinate with designers, developers, and sales teams • Optimize website user experience and conversion rates Core Skills Required • SEO & SEM expertise • Google Analytics & data analysis • Social media marketing • Content strategy & copywriting • Marketing automation tools (HubSpot, Mailchimp, etc.) • Budget management • Strong communication & leadership Common Tools Used • Google Analytics • Google Ads • Meta Business Suite • SEMrush / Ahrefs • HubSpot • Canva / Adobe Creative Suite Job Types: Full-time, Permanent Work Location: In person