Senior Digital Marketing Expert

As a Senior Digital Marketing Expert at Stepping Edge, you will be responsible for developing and executing comprehensive digital marketing strategies aligned with business goals. Your role will involve planning and managing paid campaigns across various platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others to drive qualified lead generation and customer acquisition. You will continuously optimize campaigns to improve CPL, CAC, and ROI while overseeing SEO strategy, content marketing initiatives, and marketing automation workflows. Collaboration with sales and business development teams to enhance lead quality will also be a key aspect of your role. Key Responsibilities: - Develop and execute comprehensive digital marketing strategies - Plan and manage paid campaigns across various platforms - Drive qualified lead generation and customer acquisition - Continuously optimize campaigns to improve CPL, CAC, and ROI - Manage SEO strategy and content marketing initiatives - Track performance using analytics tools and provide data-driven insights - Implement conversion rate optimization strategies - Manage marketing automation workflows - Collaborate with sales and business development teams Required Skills & Qualifications: - 5+ years of experience in digital marketing - Proven track record of generating measurable results and revenue growth - Strong expertise in performance marketing and paid advertising - Deep understanding of Google Analytics, Search Console, Tag Manager - Experience with SEO tools and marketing automation platforms - Strong analytical and reporting skills - Ability to manage budgets effectively and optimize spend - Excellent communication and strategic thinking skills Preferred: - Experience in B2B marketing - Experience handling international markets - Prior experience working with IT services or SaaS companies Key Traits We Are Looking For: - Result-oriented mindset - Strong ownership and accountability - Data-driven decision-maker - Proactive and growth-focused In addition to a competitive salary and performance-based incentives, we offer a growth-oriented work environment with opportunities to lead and scale marketing initiatives. The benefits include health insurance and provident fund. The work location is in person. As a Senior Digital Marketing Expert at Stepping Edge, you will be responsible for developing and executing comprehensive digital marketing strategies aligned with business goals. Your role will involve planning and managing paid campaigns across various platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others to drive qualified lead generation and customer acquisition. You will continuously optimize campaigns to improve CPL, CAC, and ROI while overseeing SEO strategy, content marketing initiatives, and marketing automation workflows. Collaboration with sales and business development teams to enhance lead quality will also be a key aspect of your role. Key Responsibilities: - Develop and execute comprehensive digital marketing strategies - Plan and manage paid campaigns across various platforms - Drive qualified lead generation and customer acquisition - Continuously optimize campaigns to improve CPL, CAC, and ROI - Manage SEO strategy and content marketing initiatives - Track performance using analytics tools and provide data-driven insights - Implement conversion rate optimization strategies - Manage marketing automation workflows - Collaborate with sales and business development teams Required Skills & Qualifications: - 5+ years of experience in digital marketing - Proven track record of generating measurable results and revenue growth - Strong expertise in performance marketing and paid advertising - Deep understanding of Google Analytics, Search Console, Tag Manager - Experience with SEO tools and marketing automation platforms - Strong analytical and reporting skills - Ability to manage budgets effectively and optimize spend - Excellent communication and strategic thinking skills Preferred: - Experience in B2B marketing - Experience handling international markets - Prior experience working with IT services or SaaS companies Key Traits We Are Looking For: - Result-oriented mindset - Strong ownership and accountability - Data-driven decision-maker - Proactive and growth-focused In addition to a competitive salary and performance-based incentives, we offer a growth-oriented work environment with opportunities to lead and scale marketing initiatives. The benefits include health insurance and provident fund. The work location is in person.