Graphic Designer (E-commerce & Product Sourcing)

Company Description: Tailworld is a globally focused brand launched by Multilines Overseas Pvt. Ltd. a leading sourcing and buying agency based in India. With years of expertise in product development and international trade, we are dedicated to bringing safe, stylish and functional pet products to global markets. Whether it's pet accessories, grooming essentials or feeding solutions, our products are thoughtfully designed to meet international quality and safety standards while keeping pets happy and healthy. Role Overview We are seeking a creative and detail-oriented Graphic Designer to elevate our visual brand identity. As an E-commerce and Sourcing company, we bridge the gap between global manufacturers and the end consumer. In this role, you will be the visual storyteller for our products. You will move seamlessly between designing high-converting digital assets for online marketplaces (Amazon, Shopify, Flipkart, Meesho etc.) and creating tangible assets like product packaging, product marketing creatives, UGC & AI videos (Google Ads, Meta Ads) and sourcing catalogs. If you understand how to make a product pop off the screen and how to design packaging that adds value to the unboxing experience, we want to meet you. Key Responsibilities 1. Digital E-commerce Assets Listing Optimization: Design high-converting product imagery, videos for marketplaces (Amazon A+, hero images, infographics, and lifestyle overlays) that clearly communicate product features and benefits. Web & Social: Create engaging banners, newsletters, social media graphics and videos (AI, UGC) to support seasonal campaigns and product launches. Performance Marketing: Create engaging creatives for paid ads marketing (Google Ads. Meta etc.) Web Design: Craft user interface for web (Shopify, WordPress) & mobile platforms. Photo Editing: Expertly retouch and color-correct raw product photography to ensure consistency and high-quality visual standards across all platforms. 2. Sourcing & Packaging Design Packaging: Design production-ready packaging, including box art, hang tags, and inserts. You must understand dielines, bleed areas, and print constraints. B2B Materials: Develop professional product catalogs, sell sheets, and pitch decks used by our sourcing team to present new items to retail partners. Instruction Manuals: Create clear, illustrated user manuals and line-art diagrams for complex products. 3. Brand Maintenance Ensure all designs align with strict brand guidelines regarding typography, color palettes, and voice. Collaborate with the Sourcing and Marketing teams to turn product concepts into visual realities quickly. Skills & Competencies Technical Skills: Adobe Creative Suite: Mastery of Photoshop (advanced retouching/compositing), Illustrator (vector graphics/packaging), and InDesign (layouts/catalogs). Print vs. Digital: Deep understanding of the differences between CMYK (print) and RGB (screen), as well as resolution requirements (300 DPI vs. 72 PPI). Typography & Layout: A strong eye for composition and hierarchy, ensuring text is readable and aesthetically pleasing on both mobile screens and physical boxes. AI Tools: Ability to use AI tools to make creatives and videos. Soft Skills: Commercial Awareness: You design to sell, not just to make things look pretty. You understand the psychology of e-commerce buying. Attention to Detail: You spot typos in packaging copy and alignment errors before files are sent to print. Agility: Ability to manage multiple projects simultaneously in a fast-paced sourcing environment where deadlines often shift. Qualifications: Experience: 3-5 years of professional experience in graphic design, specifically within Retail, E-commerce, or Consumer Packaged Goods (CPG). Education: Bachelor's degree in Graphic Design, Visual Arts, or a relevant portfolio demonstrating equivalent experience. Portfolio: A strong portfolio is mandatory. It must showcase: Before/After product retouching. Packaging design (dielines and 3D mockups). E-commerce listings (Infographics/Lifestyle composites). Preferred: Experience with video editing (Premiere Pro/After Effects) or 3D rendering is a significant plus. How to Apply: Please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for our team to [HIDDEN TEXT] with the subject line Graphic Designer.