Area Sales Manager – HoReCa / Institutional Sales

Area Sales Manager – HoReCa / Institutional Sales (Food / Chocolate / Bakery Industry) We are hiring Area Sales Managers for two locations. Locations: 📍 Indore 📍 Rest of Maharashtra (Role to be based out of Pune) This is a B2B-focused sales role responsible for driving business across HoReCa, cafés, bakeries, restaurants, and institutional clients within the assigned territory. The candidate must have prior experience in selling food products / ingredients to HoReCa or institutional clients. Key Responsibilities: • Drive B2B sales across HoReCa, cafés, bakeries, restaurants & institutional clients • Develop and manage distributor network focused on food-service channel • Build strong relationships with chefs, bakery owners, and institutional buyers • Lead and manage 2–5 field executives • Achieve territory sales targets and drive market expansion • Conduct market mapping and identify new business opportunities • Manage key accounts and negotiate commercial terms Candidate Profile: • 8+ years of experience in HoReCa / Institutional B2B sales • Experience in Food / Chocolate / Bakery / Dairy / Food Ingredients industry • Strong regional exposure (Indore / MP OR Pune / Maharashtra) • Team handling experience (minimum 2–3 direct reports) • Excellent communication & relationship-building skills • Experience handling cafés, bakeries, restaurants or hotel accounts Education: • Graduate in any discipline (MBA preferred but not mandatory) Compensation: • CTC up to ₹22 LPA (includes 20% variable) Why Join: • Opportunity to work with a fast-growing Indian food brand • High ownership role with regional responsibility • Strong distribution-focused business model