Content Specialist

Content Creator – Supplement Brand Marketing Focus: Meta Ads, Email Marketing, Website & Social Media Content Location: India (Remote) Work Schedule: Monday to Friday | 7:00 PM – 3:00 / 3:30 AM IST (Aligned with North American Eastern Time) About the Role We are hiring a Content Creator with a strong marketing background to support North American supplement and wellness brands. This role involves creating performance-driven content for Meta ads, email marketing, websites, and social channels, while closely collaborating with the Graphic Designer to convert content into high-performing visual creatives for U.S. and Canadian e-commerce audiences. Key Responsibilities • Create marketing-focused content for Facebook & Instagram ads • Write and structure content for email marketing campaigns and flows • Develop website content including product pages, landing pages, blogs, and educational sections • Support social media engagement content aligned with paid and organic strategies • Work closely with the Graphic Designer to translate content into effective visuals for ads, emails, social posts, and website sections • Ensure messaging accuracy, clarity, and conversion focus across all creatives • Understand brand voice, product benefits, and positioning • Analyze competitors and market trends to refine messaging • Ensure all content aligns with supplement industry guidelines and North American customer expectations Required Experience & Skills • 3–5 years of experience in content creation with a marketing background • Experience in the supplement, health, or wellness industry • Strong understanding of North American (U.S. & Canada) customers • Experience working with e-commerce and DTC brands • Ability to create content for Meta ads, email marketing, websites, and blogs • Strong understanding of brand positioning, product storytelling, and funnel-based content • Ability to collaborate effectively with designers and marketing teams • Clear, persuasive, and compliance-aware writing style Application Requirements • Resume / CV submission is mandatory • Work samples or content examples are preferred but not mandatory • Availability for the listed working hours is required How to Apply Please submit your resume and confirm your availability for 7:00 PM – 3:30 AM IST (Monday to Friday).