CRM Sales Data Analyst

Responsibilities • Collect, cleanse, and maintain CRM data from various sources. • Ensure data quality, consistency, and integrity across CRM systems and sales platforms. • Monitor and evaluate sales performance metrics, such as revenue and conversion rates. • Conduct deep-dive analyses to identify trends and patterns, providing insights into sales strategies. • Create regular sales reports and dashboards to track key performance indicators (KPIs). • Provide ad-hoc analysis for the sales team and management, helping them understand performance and adjust strategies. • Generate visualizations and data insights for executive presentations. • Use historical data to forecast sales trends and revenue predictions, building predictive models to forecast future sales opportunities and risks. • Segment customer data based on purchasing behavior, demographics, and engagement patterns, conducting training sessions for sales teams on best practices for CRM data entry and usage. Job Requirements • Bachelor's degree in Business, Marketing, Data Science, or a related field; a Master's degree or certifications in analytics is a plus. • Advanced proficiency in Excel, SQL, and other data manipulation tools. • Experience with data analysis and reporting tools, such as Python, R, and Power BI. • Knowledge of predictive analytics and machine learning techniques is a plus. • Strong communication skills are needed to explain complex data findings simply. • Excellent problem-solving abilities and attention to detail are essential. • Ability to work independently and collaboratively within a team environment. • Time management skills are required to handle multiple projects and deadlines effectively.