Content Writer- Troovy

Location : Gurugram Company : Troovy Troovy is a new-age kids’ snacks brand built on a simple belief, healthy snacks don’t have to be boring. Imagined by kids and trusted by parents, we’re building a brand that sits at the intersection of taste, trust, and storytelling. We’re looking for a Content Writer who can help us shape how Troovy shows up across digital, packaging, campaigns, and culture. This is not just a writing role. It’s a brand-building role. What you'll work on • Social-first content (Instagram, Reels scripts, launches, campaign narratives) • Website and product copy • Packaging and on-pack messaging • Emailers and performance ad copy • Founder storytelling and PR narratives • Contributing to campaign concepts with the creative team Who are you? • 2-3 years of experience in content, copywriting, or brand storytelling • Strong understanding of digital culture and social media language • Able to write sharp, conversational copy that feels human (not corporate) • Comfortable switching between fun, witty, emotional, and informative tones • Bonus : Experience in D2C, FMCG, or consumer brands You should be someone who : • Notices good copy in the wild • Understands how parents think • Knows how to make “healthy snacks” sound interesting • Can turn a small idea into a big narrative What you'll work on • Work directly with founders and leadership • Build a fast-growing consumer brand from the inside • See your work go live across campaigns, packaging, and product launches • Be part of shaping a new category in kids’ food