Performance Marketing Coordinator (Industrial Area)

Job Description: *Performance Marketing Executive* Experience: 0.6– 1 Year (Open to robust freshers with hands-on skills) About the Role:- We are looking for a Performance Marketing Executive who is data-driven, creative, and growth-focused. The ideal candidate should have hands-on experience with Meta Ads, a strong understanding of social media trends, and an interest in AI-powered marketing tools. Key Responsibilities:- • Plan, execute, and optimize paid marketing campaigns across Meta (Facebook & Instagram) • Monitor campaign performance and optimize for ROI, CPA, CTR, and conversions • Research and apply current social media trends to improve ad creatives and engagement • Conduct A/B testing on creatives, audiences, and ad copies • Manage budgets and scale high-performing campaigns • Collaborate with content, design, and sales teams for campaign alignment • Prepare performance reports and insights for continuous improvement Required Skills & Qualifications:- • Hands-on experience with Meta Ads Manager • Strong understanding of performance marketing metrics & funnels • Knowledge of audience targeting, retargeting & lookalike audiences • Awareness of current social media trends & platform updates • Good analytical and communication skills Additional / Preferred Skills • Friendly with AI tools (Chat GPT, AI creatives, automation tools, etc.) • Prompt Engineering skills for ad copies, creatives, and campaign optimization • Basic to intermediate Graphic Designing skills (Canva / Adobe tools) • Knowledge of marketing automation tools is a plus