SEM/E-Commerce Specialist

As a SEM/E-Commerce Specialist at U.S. Pharmacopeial Convention (USP), you will play a strategic role in collaborating on digital campaign and channel strategies. Your primary focus will be on marketing on an e-commerce site, search engine marketing (SEM), and AI engine optimization. Your responsibilities will include: - Collaborating with marketing teams to execute campaigns promoting USP products and services on the USP store, in alignment with digital marketing, global comms, product, IT, and other cross-functional partners. - Developing and implementing comprehensive marketing strategies to increase traffic, conversion rates, and customer retention on the USP store. - Enhancing user experience (UX) to improve visibility, search, and findability, contributing to sustainable growth and brand enhancement. - Cross-promoting products and services, ensuring a seamless customer experience across all USP channels. In terms of Search Engine Marketing, you will be responsible for: - Managing and scaling SEM campaigns across platforms like Google Ads and Microsoft Ads, including keyword research, ad copywriting, bid management, and performance analysis. - Aligning paid search strategies with broader marketing goals in collaboration with content, analytics, and product teams. - Supporting the execution of multi-region and multi-language SEM strategies aligned with USP product verticals and business priorities. You will also be expected to: - Utilize analytics tools to track customer journey and monitor e-commerce platform KPIs, providing actionable insights and recommendations. - Monitor SEM performance metrics, optimize daily for revenue and efficiency, and document processes, optimizations, and insights to strengthen team knowledge. To be successful in this role, you should have: - A Bachelor's degree in marketing or a related field. - 4+ years of hands-on experience in multi-channel digital marketing, SEM, and some understanding of SEO. - Demonstrated success in improving e-commerce platform performance through various KPIs. - Expertise with tools like Google Ads, Microsoft Ads, Google Analytics, SEMrush, and more. - Strong analytical, reporting skills, and proficiency in GA4, Adobe Analytics, and Excel. - Excellent organizational skills and experience working in a fast-paced environment. Desired preferences include Google Ads and LinkedIn Business Manager certification, as well as experience with AI-driven ad tools or automation platforms. Please note that USP does not accept unsolicited resumes from 3rd party recruitment agencies. As a SEM/E-Commerce Specialist at U.S. Pharmacopeial Convention (USP), you will play a strategic role in collaborating on digital campaign and channel strategies. Your primary focus will be on marketing on an e-commerce site, search engine marketing (SEM), and AI engine optimization. Your responsibilities will include: - Collaborating with marketing teams to execute campaigns promoting USP products and services on the USP store, in alignment with digital marketing, global comms, product, IT, and other cross-functional partners. - Developing and implementing comprehensive marketing strategies to increase traffic, conversion rates, and customer retention on the USP store. - Enhancing user experience (UX) to improve visibility, search, and findability, contributing to sustainable growth and brand enhancement. - Cross-promoting products and services, ensuring a seamless customer experience across all USP channels. In terms of Search Engine Marketing, you will be responsible for: - Managing and scaling SEM campaigns across platforms like Google Ads and Microsoft Ads, including keyword research, ad copywriting, bid management, and performance analysis. - Aligning paid search strategies with broader marketing goals in collaboration with content, analytics, and product teams. - Supporting the execution of multi-region and multi-language SEM strategies aligned with USP product verticals and business priorities. You will also be expected to: - Utilize analytics tools to track customer journey and monitor e-commerce platform KPIs, providing actionable insights and recommendations. - Monitor SEM performance metrics, optimize daily for revenue and efficiency, and document processes, optimizations, and insights to strengthen team knowledge. To be successful in this role, you should have: - A Bachelor's degree in marketing or a related field. - 4+ years of hands-on experience in multi-channel digital marketing, SEM, and some understanding of SEO. - Demonstrated success in improving e-commerce platform performance through various KPIs. - Expertise with tools like Google Ads, Microsoft Ads, Google Analytics, SEMrush, and more. - Strong analytical, reporting skills, and proficiency in GA4, Adobe Analytics, and Excel. - Excellent organizational skills and experience working in a fast-paced environment. Desired preferences include Google Ads and LinkedIn Business Manager certification,