PPC (Jr. role)

Company: Vaidam Health Pvt. Ltd. Website: www.vaidam.com Work location: Gurgaon Profile: Google Search Ads Executive Experience: 2 years of relevant experience (Pref. Healthcare sector) Education background: Any graduate (Google Ads certified will be preferred) Job description: Vaidam Health is looking for a paid media specialist in the digital marketing team to increase its brand awareness. Role & responsibilities: • To generate leads using Google AdWords. • To plan, create, manage and optimize existing PPC campaign components, including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc. • To create & implement PPC strategies, including keyword research and analysis. • Be involved in keyword selection and audience targeting. • To manage the strategy and setup of all paid campaigns. • Must know how to optimize campaigns based on bids and quality score. • Must know tools to analyze campaigns of competitors and benchmark performance accordingly. • Must be Proficient in marketing research and statistical analysis • Be actively involved in SEO efforts (keyword, image optimization, etc) • Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.) • Acquire insight into online marketing trends and keep strategies up-to-date. Skills we are looking for: • Must be self-motivated & driven • Must be a team player • Positive and enthusiastic attitude • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate