Manager - Business Development & Marketing

Job Description Position: Marketing & Growth Manager Location: Vedansh Superspeciality Hospital & Heart Centre, Dadri, G.Noida Experience: 3–4 Years (Preferably in Healthcare Industry) 1️ Position Overview Vedansh Super speciality Hospital is seeking a dynamic and result-oriented Marketing & Growth Manager who will be responsible for driving patient acquisition, brand visibility, corporate tie-ups, and revenue growth through a structured mix of digital marketing, field marketing, CRM, and automation strategies. The role requires strategic thinking, digital marketing expertise, AI tool awareness, and practical sales orientation. This is not a coordination role — this is a growth leadership role. 2️ Key Responsibilities A. Strategic Marketing Planning • Develop monthly and quarterly marketing strategy aligned with hospital revenue goals. • Plan patient acquisition strategies for OPD, IPD, Diagnostics, and Specialty Services. • Design local area dominance strategy (Dadri, Surajpur, nearby villages). • Identify high-potential specialties and create targeted marketing campaigns. B. Digital Marketing & AI Integration • Oversee hospital social media presence (Instagram, Facebook, LinkedIn). • Monitor performance metrics: reach, engagement, lead generation, conversion. • Use AI tools (ChatGPT, Canva AI, automation tools, CRM integrations) for: • Campaign planning • Content ideation • Lead nurturing workflows • WhatsApp automation • QR-based campaigns • Coordinate with Digital Marketing Executive for execution. • Ensure structured reporting on digital performance. C. CRM & Lead Conversion • Implement and monitor CRM processes. • Track leads generated through: • Camps • Community activities • Digital ads • Walk-ins • Ensure follow-up tracking. • Monitor OPD/IPD conversion ratio. • Develop lead-to-admission conversion strategies. D. Field & Corporate Marketing • Personally meet corporate HR/Admin heads for health camps. • Develop institutional tie-ups (factories, schools, local businesses). • Create annual health camp calendar. • Visit pharmacies and local clinics for referral networking. • Monitor canopy activities and field execution. E. Revenue & Target Accountability • Be responsible for monthly patient footfall growth. • Be accountable for revenue targets (in coordination with management). • Submit weekly revenue-linked marketing performance reports. • Ensure post-camp conversion tracking. F. Branding & Visibility • Ensure hospital visibility in local markets. • Plan hoardings, pamphlets, branding drives. • Monitor recall and awareness in catchment area. • Develop referral marketing ecosystem. G. Team Coordination • Guide and monitor Digital Marketing Executive. • Coordinate with Front Office for lead data. • Coordinate with DNS for camp manpower. • Report directly to Director/CEO. 3️ Required Skills • Strong understanding of hospital marketing ecosystem. • Hands-on knowledge of: • Meta Ads / Google Ads • CRM systems • WhatsApp automation • AI marketing tools • Sales-oriented mindset. • Strong communication & negotiation skills. • Ability to work independently in a developing system. • Analytical thinking with data-driven approach. 4️ Qualification • Graduate in Marketing / Business / Healthcare Management. • MBA (Preferred but not mandatory). • 3–4 years of relevant experience. • Experience in healthcare marketing preferred. 5️ Key Performance Indicators (KPIs) • Monthly OPD growth % • IPD admissions growth • Corporate tie-ups achieved • Lead-to-conversion ratio • Digital lead generation numbers • Revenue impact from campaigns • Camp conversion ratio 6️ What We Expect • Ownership mindset • Field presence • Strategy + Execution ability • Revenue accountability • Automation mindset Job Types: Full-time, Permanent Pay: ₹45,000.00 - ₹60,000.00 per month Work Location: In person