Head of Digital Marketing Performance

As a Digital Marketing Head at our company, you will play a crucial role in leading our performance marketing efforts and scaling our e-commerce business. Your primary responsibility will be to shape the overall digital strategy for the brand, overseeing various aspects of digital marketing such as our website, 3PL sites, SEO, digital advertising, social marketing, and email campaigns. Key Responsibilities: - Collaborate with key stakeholders to align business objectives with advertising goals. - Develop and implement performance campaigns across multiple channels. - Create a comprehensive digital strategy encompassing paid, owned, and earned media. - Expand existing advertising channels and explore new ones for testing. - Coordinate with agencies to ensure effective implementation and optimization of Facebook and Display campaigns. - Execute search campaigns on Google and Meta platforms. - Work closely with the creative team to design impactful campaigns. - Monitor and report key performance metrics to track the success of campaigns. - Identify areas of improvement in the marketing funnel and implement optimization strategies. - Collaborate with the B2B team to build a lead generation funnel. - Explore new acquisition funnels to enhance lead generation and reduce acquisition costs. - Own data analysis, reporting, and dashboarding to optimize marketing expenditures. - Conduct strategic planning for paid and organic search campaigns to achieve ROI targets consistently. - Stay updated on industry trends in SEO, search engines, social media, and internet marketing. - Maintain a deep understanding of search ranking factors and critical updates. - Manage keyword selection, ranking, traffic analysis, Google Analytics, and reporting. - Develop customer engagement programs to enhance overall customer interaction through segmentation. Qualifications Required: - Proven experience in digital marketing and performance marketing roles. - Strong understanding of SEO, SEM, social media, and internet marketing best practices. - Proficiency in data analysis and reporting tools. - Excellent communication and collaboration skills. - Ability to drive results in a fast-paced environment. - Bachelor's degree in Marketing, Communications, or related field (preferred). Please note that the provided job description is a partial extract. As a Digital Marketing Head at our company, you will play a crucial role in leading our performance marketing efforts and scaling our e-commerce business. Your primary responsibility will be to shape the overall digital strategy for the brand, overseeing various aspects of digital marketing such as our website, 3PL sites, SEO, digital advertising, social marketing, and email campaigns. Key Responsibilities: - Collaborate with key stakeholders to align business objectives with advertising goals. - Develop and implement performance campaigns across multiple channels. - Create a comprehensive digital strategy encompassing paid, owned, and earned media. - Expand existing advertising channels and explore new ones for testing. - Coordinate with agencies to ensure effective implementation and optimization of Facebook and Display campaigns. - Execute search campaigns on Google and Meta platforms. - Work closely with the creative team to design impactful campaigns. - Monitor and report key performance metrics to track the success of campaigns. - Identify areas of improvement in the marketing funnel and implement optimization strategies. - Collaborate with the B2B team to build a lead generation funnel. - Explore new acquisition funnels to enhance lead generation and reduce acquisition costs. - Own data analysis, reporting, and dashboarding to optimize marketing expenditures. - Conduct strategic planning for paid and organic search campaigns to achieve ROI targets consistently. - Stay updated on industry trends in SEO, search engines, social media, and internet marketing. - Maintain a deep understanding of search ranking factors and critical updates. - Manage keyword selection, ranking, traffic analysis, Google Analytics, and reporting. - Develop customer engagement programs to enhance overall customer interaction through segmentation. Qualifications Required: - Proven experience in digital marketing and performance marketing roles. - Strong understanding of SEO, SEM, social media, and internet marketing best practices. - Proficiency in data analysis and reporting tools. - Excellent communication and collaboration skills. - Ability to drive results in a fast-paced environment. - Bachelor's degree in Marketing, Communications, or related field (preferred). Please note that the provided job description is a partial extract.