Senior Visual Designer/Graphic Designer/

Role Overview Vianaar is looking for a Senior Graphic Designer with a strong illustration base and a clear understanding of the consumer luxury market. This is a mid-level role within the Creative Production team under Marketing, suited for a designer who can translate brand values, user insight, and luxury sensibility into thoughtful visual narratives across print and digital platforms. The role requires a refined eye for layout, illustration, and storytelling, combined with an understanding of how luxury is experienced by the end user - through clarity, restraint, materiality, and detail. Key Responsibilities Conceptualise and design creative content for brand and marketing campaigns, grounded in consumer insight and brand intent. Translate luxury positioning into visual systems through typography, layout, illustration style, spacing, and material choices Develop illustration-led narratives that enhance brand storytelling rather than overpower it Design brand collaterals across print and digital platforms, including brochures, presentations, publications, campaign assets, and social content Apply user-led design thinking - ensuring clarity, hierarchy, and ease of consumption across all formats Demonstrate strong understanding of print design, including grids, typography, scale, paper, finishes, and production sensibilities Adapt designs thoughtfully for digital formats, maintaining consistency and visual quality across touchpoints Collaborate closely with marketing, content, and production teams to interpret briefs and elevate creative outcomes Maintain brand consistency while contributing original ideas and visual perspectives Manage multiple projects with attention to detail, timelines, and quality Required Skills & Experience 45 years of experience in graphic design, preferably within luxury, lifestyle, real estate, hospitality, or premium consumer brands Strong foundation in illustration, with a portfolio demonstrating narrative thinking and restraint Excellent command over layout, typography, composition, and visual hierarchy Clear understanding of consumer behaviour and how visual design influences perception and experience Demonstrated ability to translate luxury values into design through subtlety, clarity, and material awareness Experience working across print and digital formats, with confidence in both Proficiency in relevant design tools (Adobe Creative Suite or equivalent) Strong attention to detail and high standards of craft What We're Looking For A designer who understands that luxury is felt, not announced Someone who designs with the end user in mind, balancing aesthetics with usability and clarity Comfortable working within a defined brand language while evolving it thoughtfully Curious, observant, and attuned to cultural and consumer shifts Collaborative, reliable, and invested in long-term brand building