Growth & Performance Manager

Company Description At Vynce Digital Pvt. Ltd., we specialize in helping businesses establish and scale their digital presence through tailored, end-to-end solutions. From modern website development to impactful advertising campaigns and secure hosting services, we guide clients in navigating the ever-changing digital landscape. Our team combines creativity, strategy, and technology to deliver exceptional results, empowering brands of all sizes to stand out online. With a focus on quality, transparency, and performance, we prioritize building long-term partnerships that fuel sustainable growth in a competitive digital world. We’re looking for a Performance Marketer who has worked in startups before and understands what it means to build from 0 to 1 and scale from 1 to 10. Role Overview As a Performance Marketer at Vynce Digital, you will own paid acquisition, growth experiments, funnel optimisation, and revenue scaling. You must be comfortable working in ambiguity, handling budgets responsibly, moving fast, and taking full accountability for results. Key Responsibilities Paid Media Ownership • Plan, launch, and optimise campaigns across : • Google Ads (Search, Display, YouTube, Performance Max) • Meta Ads (Facebook & Instagram) • Ads • TikTok Ads • Amazon Ads • Own end-to-end campaign execution from strategy to scaling. • Manage and optimise performance budgets for maximum ROAS. Growth & Experimentation • Build and test new acquisition channels. • Run A / B tests across creatives, landing pages, funnels, and audiences. • Continuously optimise CAC, CPL, and conversion rates. • Implement growth hacking strategies suited to early-stage startups. Funnel & Conversion Optimisation • Work closely with design and development teams to improve landing pages. • Optimise full-funnel metrics : impressions → clicks → conversions → retention. • Improve attribution modelling and tracking setup. Analytics & Reporting • Build dashboards using GA4, Meta Events Manager, Google Tag Manager. • Provide weekly performance reports with actionable insights. • Make data-driven decisions based on performance metrics. • Forecast spend vs revenue impact. Startup Collaboration • Work closely with founders and leadership team. • Participate in strategic growth discussions. • Adapt quickly to shifting priorities. • Take ownership beyond defined responsibilities. Must-Have Requirements • 4+ years of experience in Performance Marketing. • Experience working with international markets (US, UK, Australia, UAE, Europe, etc.) and understanding geo-specific performance strategies. • Knowledge of scaling paid campaigns across multiple countries with localisation strategies. • Familiarity with international compliance requirements (GDPR, regional ad policies, tracking restrictions). • Strong understanding of landing page psychology, ad creatives, and messaging for different international audiences. • Familiarity with automation tools, AI-driven ad optimisation, and performance scaling systems. • Proven experience working in startups (Seed / Series A / Early Growth). • Demonstrated ability to scale ad spend profitably. • Strong hands-on experience with : • Google Ads • Meta Ads • Ads • TikTok Ads • Amazon Ads Deep understanding of : • CAC, LTV, ROAS, CTR, CVR • Attribution models • Funnel optimisation • Experience managing monthly budgets (mention expected range if needed). • Strong analytical mindset and ability to interpret data. • Comfortable working in fast-paced, high-accountability environments. How to Apply Interested candidates should : • Apply via through the official job posting. 2.Email your updated resume along with a detailed portfolio (including live projects, case studies, performance metrics, and growth results) to : faisalshah@vyncedigital.com Applications without a portfolio or proven performance results will not be considered.