eCommerce Lead - Personal Hygiene & Wellness

Position: E-commerce Lead Salary: - 50-55 LPA Exp: 10-15 yrs Location: Gurgaon The client is India's leading personal hygiene and wellness brand, redefining hygiene for the modern consumer. They are looking for an E-commerce Lead to spearhead online growth across E-commerce Marketplaces and D2C channels. Key Responsibilities: Growth Strategy & Execution 1. Build and lead the overall online growth charter across E-commerce (Amazon, Flipkart, Nykaa and others), and D2C. 2. Define and deliver aggressive growth targets - revenue, customer acquisition, retention, and profitability. 3. Develop an integrated growth roadmap balancing short-term performance with long-term brand equity. Operations & Performance 1. Oversee digital P&L across online channels, ensuring strong ROI on marketing spends and efficient contribution margins. 2. Drive data-led decision making with deep insights into CAC, LTV, channel ROI, repeat, and funnel optimisation. 3. Partner with tech, product, and analytics teams to enhance customer experience and conversion on D2C platforms. 4. Oversee end-to-end digital operations - product listings, supply availability, pricing integrity, SLA adherence, and order fulfilment performance across platforms. 5. Collaborate with supply-chain and warehousing teams to ensure demand planning, inventory health, and OTIF (On-Time In-Full) delivery. 6. Build standard operating procedures (SOPs) for cross-channel alignment and faster execution. Data & Analytics 1. Champion a data-first growth culture, enabling smarter decisions through insights and automation. 2. Institutionalise business intelligence tools and dashboards for real-time visibility and performance management via tools such as GobbleCube, Hector, Amazon Pi, etc. Leadership & Collaboration 1. Lead and mentor a multi-functional team of category managers, growth marketers, and channel leads. 2. Work cross-functionally with supply chain, creative, and finance teams to ensure seamless growth execution. 3. Represent Pee Safe's digital business in strategic forums and drive partnerships with key online platforms. Innovation & Expansion 1. Identify and unlock new growth levers - emerging commerce models, new marketplaces, influencer-led commerce, and category extensions. 2. Stay ahead of market trends, consumer behaviour, and competitive dynamics to refine growth playbooks continuously. Mandatory Criteria for Candidates: - Candidate must have 10-15 years exp. in Beauty and Health, Wellness and Personal Care and Nutrition industry ONLY - Experience scaling - 100+ Cr online business is a big plus - Should have led multi-channel teams and managed a team of at least 20 members. - Can build SOPs and scale systems, not just people