SEO Specialist & Digital Marketing Expert

Company Description ZAGSA operates by tailoring solutions to meet the unique needs of each client, navigating complex problems with a customized approach. With over 25 years of professional experience, the company leverages India’s growing importance on the global stage to deliver cutting-edge solutions. Role Description We are looking for a results-driven SEO Specialist / Digital Marketing Expert with 2–3 years of hands-on experience in SEO optimization and performance marketing. The ideal candidate should have strong analytical skills, a deep understanding of search engine algorithms, and a passion for driving measurable growth through organic and paid channels. Key Responsibilities • Develop and implement effective SEO strategies (On-page, Off-page & Technical SEO) • Conduct keyword research and competitive analysis • Optimize website content, landing pages, and blog content for search engines • Perform technical audits and coordinate with developers to resolve SEO issues • Manage and optimize Google Ads & Meta Ads campaigns • Monitor website traffic, rankings, and performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. • Plan and execute content marketing strategies • Build high-quality backlinks and improve domain authority • Track, analyze, and report on campaign performance and ROI • Stay updated with the latest SEO and digital marketing trends Required Skills & Qualifications • 2–3 years of proven experience in SEO & Digital Marketing • Strong understanding of search engine ranking factors and algorithms • Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.) • Experience in Google Analytics, Google Tag Manager & Search Console • Knowledge of PPC campaigns (Google Ads / Meta Ads) • Basic understanding of HTML, CSS, and website structures • Strong analytical and problem-solving skills • Excellent communication and reporting skills • Experience in performance marketing • Knowledge of CRO (Conversion Rate Optimization) • Familiarity with marketing automation tools • Experience working with CMS platforms like WordPress