General Digital Marketing interview prep
2 live roles at Stable MoneySEO, performance ads, content and analytics — the digital marketing interview for agencies, startups and growth teams.
Typical Digital Marketing interview rounds
- 1 Fundamentals round. SEO, SEM, social, email and the marketing funnel.
- 2 Channel deep-dive. Your strongest channel — Google/Meta ads, SEO or content.
- 3 Analytics & case. Read a campaign's data and recommend optimisations.
- 4 Strategy & culture fit. Campaign planning, budgets and collaboration.
Commonly-asked Digital Marketing questions
- What is the difference between SEO and SEM?
- Explain the marketing funnel (awareness → consideration → conversion).
- What is the difference between CPC, CPM, CPA and ROAS?
- How do you measure the success of a digital marketing campaign?
- What are the main Google ranking factors you optimise for?
- Walk me through how you'd plan a campaign with a fixed budget.
- What is A/B testing and how do you run one on an ad or landing page?
- How do you reduce a high bounce rate on a landing page?