Assistant Manager - LinkedIn Ads & ABM

As an Assistant Manager specializing in LinkedIn Ads & ABM, you will play a crucial role in strategizing and executing targeted campaigns to engage valuable accounts, generate leads, and drive revenue growth. Your responsibilities will include:

• Developing, managing, and optimizing LinkedIn advertising campaigns to achieve lead generation and awareness goals
• Conducting thorough audience research and segmentation to build hyper-targeted audience lists
• Managing campaign budgeting, bid management, and pacing for efficient spend and maximum ROI
• Crafting compelling ad copy and collaborating with the design team for high-converting visual assets

In addition, you will lead the Account-Based Marketing (ABM) initiatives by:

• Designing and implementing multi-channel ABM strategies for key target accounts
• Collaborating with Sales and Business Development teams to identify and prioritize target account lists
• Executing integrated ABM campaigns combining LinkedIn ads with email sequencing, content personalization, and retargeting
• Utilizing ABM platforms or native tools to orchestrate and measure account-based initiatives

Furthermore, your role will involve:

• Monitoring, tracking, and analyzing campaign performance using LinkedIn Analytics, Google Analytics, and CRM
• Preparing and presenting performance reports with data-driven insights and recommendations
• Conducting A/B tests to optimize ad copy, visuals, landing pages, and audience targeting
• Measuring and reporting on ABM-specific metrics like account engagement and ROI

Qualifications & Required Skills:

• 3-5 years of hands-on experience in managing B2B LinkedIn advertising campaigns
• Expertise in LinkedIn Campaign Manager, Sales Navigator, and CRM platforms
• Familiarity with marketing automation tools and proficiency in Google Analytics and Excel/Google Sheets

If you have the required experience and skills, we encourage you to apply by sending your updated resume to [HIDDEN TEXT]. As an Assistant Manager specializing in LinkedIn Ads & ABM, you will play a crucial role in strategizing and executing targeted campaigns to engage valuable accounts, generate leads, and drive revenue growth. Your responsibilities will include:

• Developing, managing, and optimizing LinkedIn advertising campaigns to achieve lead generation and awareness goals
• Conducting thorough audience research and segmentation to build hyper-targeted audience lists
• Managing campaign budgeting, bid management, and pacing for efficient spend and maximum ROI
• Crafting compelling ad copy and collaborating with the design team for high-converting visual assets

In addition, you will lead the Account-Based Marketing (ABM) initiatives by:

• Designing and implementing multi-channel ABM strategies for key target accounts
• Collaborating with Sales and Business Development teams to identify and prioritize target account lists
• Executing integrated ABM campaigns combining LinkedIn ads with email sequencing, content personalization, and retargeting
• Utilizing ABM platforms or native tools to orchestrate and measure account-based initiatives

Furthermore, your role will involve:

• Monitoring, tracking, and analyzing campaign performance using LinkedIn Analytics, Google Analytics, and CRM
• Preparing and presenting performance reports with data-driven insights and recommendations
• Conducting A/B tests to optimize ad copy, visuals, landing pages, and audience targeting
• Measuring and reporting on ABM-specific metrics like account engagement and ROI

Qualifications & Required Skills:

• 3-5 years of hands-on experience in managing B2B LinkedIn advertising campaigns
• Expertise in LinkedIn Campaign Manager, Sales Navigator, and CRM platforms
• Familiarity with marketing automation tools and proficiency in Google Analytics and Excel/Google Sheets

If you have the required experience and skills, we encourage you to apply by sending your updated resume to [HIDDEN TEXT].