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B2b digital marketing and lead generation specialist

AUM Capital Market Private Limited

Kolkata, West Bengal, IN Full–Time

Social Media Executive

About us

AUM Capital Market Private Limited is a financial firm specializing in capital markets and wealth solutions. We are focused on building a trusted, knowledge-driven brand presence across digital platforms to generate high-quality investor leads and strengths our market positioning.

For details:

Job Summary

We are looking for a result driven Social Media Executive who understands B2 B financial marketing. The ideal candidate should be able to create strategic content, manage Linked In growth, generate qualified leads, and track performance metrics.

This is not a design only role- we are looking for someone who understands finance, credibility marketing, and measurable growth.

Key Responsibilities

  1. Strategy & Planning

Develop monthly content calendars aligned with business goals.

Plan Linked In growth strategy for company page & leadership profiles

Identify trends in Capital Markets to create timely content.

  1. Content Creation

Write educational, authority- building posts

Simplify complex financial concepts for retail & HNI audiences

Create reels, carousels, and market updates

  1. Lead Generation

Run Linked In and Instagram lead campaigns

Create lead magnets (market insights, reports, webinars)

Track and optimize cost per head

  1. Analytics & Reporting

Monitor engagement, reach, conversion metrics

Present monthly performance reports

Suggest improvement strategies

  1. Compliance Awareness

Ensure all posts follow financial advertising guidelines

Coordinate with internal compliance if required

Key Requirements

Strong Linked In and Instagram marketing knowledge

Understanding of Capital Markets/ Mutual Funds/ Equity basics

Copywriting skills (educational + Persuasive tone)

Canva or basic design knowledge

Experience with Meta and Linked In Ads

Basic understanding of SEO & landing pages

Preferred

Experience in financial services industry

Knowledge of SEBI advertising norms

Experience handling B2 B accounts

KPI

Consistent Linked In and Instagram growth

Increase in engagement rate

Qualified lead generation

Improve brand authority positioning

REPORTING TO

Head- Social Media

Posted 9 Mar 2026 · Listing from OnJob.io. Create a free profile to apply and see your AI match score.

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