Content Growth Lead

About Stable Money

Stable Money is India's fixed-income app — FDs, bonds, credit cards, gold, and mutual funds. SEBI-regulated, we're the "safe returns" alternative to equity-heavy fintechs. Content is a primary new-user engine, with a north-star of bringing new users/month from content . Influencer is our single largest content-led acquisition lever.

The role

Own influencer marketing end-to-end — strategy, spends, execution, and the numbers. You'll run 50+ creator videos/month and a monthly spend scaling toward ~2× current levels, across formats and languages, held to a real CAC bar. This is not a coordination seat — you own the charter, the budget, and the outcome, and you run it like your own P&L.

What you'll own

Strategy & spends

• Own the influencer P&L — monthly spend, blended CAC target, ROI
• Decide the creator + format mix across multiple formats and platforms - Youtube, Instagram, etc
• Build & manage the creator pipeline — tiers, regional-language creators, exclusivity, rate negotiation

Execution

• Run the month end-to-end: briefs → scheduling → delivery → creator relationships
• Maintain a creator scorecard — double down on winners, cut the bottom

Numbers & deep-dive (the differentiator)

• Live on the data: creator-level CAC, conversion, and Platform CAC
• Own the monthly performance readout — what moved NU, what to reallocate
• Go deeper into content metrics like video completion, retention

What success looks like

• First 90 days: own the creator pipeline + scorecard; a clean monthly CAC/NU dashboard live, clear insights on video retention, what kind of videos and creators should we work with and scalable playbook for higher spends.

Who you are

• 4–7+ years in influencer / performance / growth marketing — ideally fintech, D2C, or high-velocity consumer
• Have owned a real budget and a CAC/ROI number — not just run campaigns
• Fluent in the numbers — you build your own dashboards, argue from data, and know the difference between vanity metrics like reach or boosted views and real metrics like impact on conversions, engagement with video by the prospective audience
• Strong creator network + negotiation chops; comfortable across languages/regions (South a plus)
• Strong understanding of social media platforms.
• Operator mindset — you close loops and ship; you don't just plan

Nice to have

• Fixed-income / BFSI content exposure; SEBI-compliance awareness
• Geo-holdout / incrementality measurement experience
• Both long-form (YouTube) and short-form (IG / Reels)

Why this role

Own the biggest content acquisition lever at one of India's fastest-growing fixed-income brands — real budget, a clear number, and full autonomy to run it end-to-end.