Brand Engagement Specialist

Key Responsibilities

• Develop and implement comprehensive public relations strategies aligned with company objectives.
• Build and maintain strong relationships with journalists, media outlets, influencers, and industry partners.
• Draft and distribute press releases, media pitches, statements, and communication materials.
• Manage media inquiries and coordinate interviews, press briefings, and press conferences.
• Monitor media coverage and prepare PR performance reports and insights.
• Collaborate with internal teams including marketing, leadership, and product teams to align messaging.
• Handle crisis communication and reputation management when required.
• Plan and execute media events, product launches, and public announcements.
• Identify opportunities for thought leadership, brand storytelling, and media features.
• Track industry trends and competitor media coverage.

Required Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 5–8 years of experience in PR, corporate communications, or media relations.
• Proven experience managing media relationships and securing press coverage.
• Excellent writing, editing, and storytelling skills.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

• Experience in agency or corporate PR environment.
• Existing network of media contacts.
• Familiarity with PR tools, media monitoring platforms, and analytics tools.

Experience with digital PR and social media communication strategies.