Brand Executive/Manager

Planning

• Will be responsible for working with Project Directors for the trade show concepts.
• Planning & executing & tracking and managing the marketing and communication budgets effectively.
• Will be responsible for creating strategies to increase footfalls at the trade fairs.

Brand positioning

• Will be responsible for end-to-end marketing & branding activities.
• Will be responsible for creating a strong positioning and brand recall for the portfolio of trade fairs, keeping in mind the target customers.
• Responsible for editorial direction, design, production and distribution of publications and collaterals.
• Will be responsible for innovative marketing ideas and independently executing the marketing plan.

Marketing Operations

• Monitor overall quality of communication work and actively evaluate progress and effectiveness of communication programs employed.
• Will be responsible for marketing and promotions of existing concepts.
• Will be responsible for creating new concepts/schemes in consultation with Project Directors.
• Will be responsible for creating all marketing collaterals for the portfolio of trade fairs.
• Will be responsible for identifying the right media channels, media agencies and negotiating the best deals with them.
• Will be responsible for building and managing relations with trade and mainstream media for getting press releases and coverage of the portfolio of events.
• Will be responsible for identifying new vendors who can offer innovative and cost-effective solutions.
• Supporting head of department in vendor appointment process.
• Coordinate with PR agency to gather reports on distributed releases.
• Will be responsible for development of digital marketing plan inclusive of social media, online paid promotions, SEO etc.
• Close collaboration with German headquarters (Munich) to secure consistent brand and design guidelines as well as brand message.

Reporting Structure & Task Sheets

• Direct reporting to the Head of Marketing/CMO.
• Responsible for giving direction to marketing managers, whenever required.
• Responsible for conducting weekly/bi-weekly meetings with project teams.
• Timely following and executing the ‘Task sheet’ and ‘Marketing Plan’.

Candidate Requirements:

• 10-15 years of experience in event marketing, with a proven track record of success.
• Strong communication skills, with the ability to effectively collaborate across teams and departments.
• Exceptional project management abilities, including the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Proficiency in marketing analytics and reporting tools, with the ability to derive insights and make data-driven decisions.
• Demonstrated ability to think creatively and develop innovative marketing strategies to drive results.