Brand Storytelling & Media Relations Lead

As a Public Relations Executive at Ather, you will be a key member of the Corporate Communications team, contributing significantly to shaping the corporate narrative and enhancing brand perception. Your role will involve developing and implementing comprehensive PR campaigns across various channels, including digital and social media, to support product launches and corporate initiatives. Building strong relationships with the media, industry influencers, and stakeholders will be essential to secure positive press coverage and opportunities for thought leadership. Additionally, you will be responsible for managing corporate events to increase brand visibility and creating engaging content aligned with PR objectives.

• Key Responsibilities:**
• Develop and execute PR campaigns for product launches and corporate initiatives in diverse markets.
• Cultivate and maintain relationships with media, influencers, and stakeholders for positive press coverage.
• Manage corporate events to enhance brand visibility.
• Create compelling content across different formats aligned with PR goals.
• Stay updated on emerging content formats and digital trends to keep brand storytelling impactful.
• Conceptualize and produce high-impact content on digital platforms.
• Collaborate with internal stakeholders and external partners to execute communication strategies effectively.
• Qualifications:**
• Bachelor's degree in Communication/Media Studies/Journalism.
• 2-3 years of experience in PR functions at agencies, corporates, or internal communications roles.
• Must-have Competencies:**
• Successful track record in developing and executing PR campaigns and product launch strategies.
• Strong media relationships and ability to build new contacts.
• Proficiency in managing corporate events, press conferences, and media interviews.
• Skill in creating various forms of content regularly.
• Crisis communication skills and good judgment for managing communication challenges.
• Nice-to-have Competencies:**
• Excellent written and verbal communication skills in English.
• Proactive approach to addressing concerns and anticipating issues.
• Experience in event management.
• Familiarity with influencer marketing platforms and social listening tools.

Join Ather, the company behind India's first intelligent scooter, in transforming the urban commute experience through clean design and smart technology. With products like Ather 450X, 450S, 450 Apex, and Rizta, we are expanding in India and gearing up for global product launches. Explore more about us on our Careers site and Substack to be a part of our diverse and inclusive team shaping the future of electric mobility. Be You, With Us. As a Public Relations Executive at Ather, you will be a key member of the Corporate Communications team, contributing significantly to shaping the corporate narrative and enhancing brand perception. Your role will involve developing and implementing comprehensive PR campaigns across various channels, including digital and social media, to support product launches and corporate initiatives. Building strong relationships with the media, industry influencers, and stakeholders will be essential to secure positive press coverage and opportunities for thought leadership. Additionally, you will be responsible for managing corporate events to increase brand visibility and creating engaging content aligned with PR objectives.

• Key Responsibilities:**
• Develop and execute PR campaigns for product launches and corporate initiatives in diverse markets.
• Cultivate and maintain relationships with media, influencers, and stakeholders for positive press coverage.
• Manage corporate events to enhance brand visibility.
• Create compelling content across different formats aligned with PR goals.
• Stay updated on emerging content formats and digital trends to keep brand storytelling impactful.
• Conceptualize and produce high-impact content on digital platforms.
• Collaborate with internal stakeholders and external partners to execute communication strategies effectively.
• Qualifications:**
• Bachelor's degree in Communication/Media Studies/Journalism.
• 2-3 years of experience in PR functions at agencies, corporates, or internal communications roles.
• Must-have Competencies:**
• Successful track record in developing and executing PR campaigns and product launch strategies.
• Strong media relationships and ability to build new contacts.
• Proficiency in managing corporate events, press conferences, and media interviews.
• Skill in creating various forms of content regularly.
• Crisis communication skills and good judgment for managing communication challenges.
• Nice-to-have Competencies:**
• Excellent written and verbal communication skills in English.
• Proactive approach to addressing concerns and anticipating issues.
• Experience in event management.
• Familiarity with influencer marketing platforms and social listening tools.

Join Ather, the company behind India