Content Marketing Analyst

As a Content Marketing Analyst at Salesforce, you will play a crucial role in developing high-impact, search-optimized content to drive business growth and customer engagement. Your responsibilities will include collaborating with cross-functional teams, analyzing data to optimize content strategy, and keeping up with digital content trends to innovate and address content gaps.

Key Responsibilities:

• Create best-in-class marketing and technical product enablement content such as blogs, long-form content, ebooks, whitepapers, videos, podcasts, and learning modules.
• Conduct keyword research, incorporate SEO guidelines, and monitor competitor content to inform content strategy.
• Analyze data, conduct A/B testing, and use insights to optimize content performance and enhance conversion rates.
• Collaborate with marketing, design, and product/engineering teams to ensure content aligns with brand guidelines.
• Keep the customer journey in mind while creating content to facilitate prospects moving through the funnel.
• Update website content as necessary to maintain accuracy and relevance.

Qualifications Required:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field. Additional coursework or certifications in digital marketing, content strategy, or SEO are advantageous.
• 3-4 years of experience in B2B SaaS content marketing and product enablement content with a diverse digital portfolio.
• Strong ability to simplify complex technical products, excellent writing, editing, and communication skills, familiarity with SEO best practices, and proficiency in various content authoring tools.
• Basic knowledge of HTML/CSS, Web Analytics, independence in work, effective collaboration with cross-functional teams, critical thinking, problem-solving abilities, and understanding of marketing concepts and strategies.
• Experience with corporate marketing and branding, knowledge of partner ecosystems, video editing, and image creation tools are preferred.

In this role, your work environment at Salesforce's Bengaluru office will be a modern, collaborative workspace designed to foster creativity, innovation, and teamwork. You can expect a full-time schedule of 40 hours per week with potential flexibility and remote work options. Salesforce offers a competitive salary range of INR 12,00,000 - 16,00,000 per annum, comprehensive benefits, and various professional development opportunities.

Please note that this job description is based on AI-generated insights and industry-standard assumptions and should be verified directly with Salesforce before making any application decisions. As a Content Marketing Analyst at Salesforce, you will play a crucial role in developing high-impact, search-optimized content to drive business growth and customer engagement. Your responsibilities will include collaborating with cross-functional teams, analyzing data to optimize content strategy, and keeping up with digital content trends to innovate and address content gaps.

Key Responsibilities:

• Create best-in-class marketing and technical product enablement content such as blogs, long-form content, ebooks, whitepapers, videos, podcasts, and learning modules.
• Conduct keyword research, incorporate SEO guidelines, and monitor competitor content to inform content strategy.
• Analyze data, conduct A/B testing, and use insights to optimize content performance and enhance conversion rates.
• Collaborate with marketing, design, and product/engineering teams to ensure content aligns with brand guidelines.
• Keep the customer journey in mind while creating content to facilitate prospects moving through the funnel.
• Update website content as necessary to maintain accuracy and relevance.

Qualifications Required:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field. Additional coursework or certifications in digital marketing, content strategy, or SEO are advantageous.
• 3-4 years of experience in B2B SaaS content marketing and product enablement content with a diverse digital portfolio.
• Strong ability to simplify complex technical products, excellent writing, editing, and communication skills, familiarity with SEO best practices, and proficiency in various content authoring tools.
• Basic knowledge of HTML/CSS, Web Analytics, independence in work, effective collaboration with cross-functional teams, critical thinking, problem-solving abilities, and understanding of marketing concepts and strategies.
• Experience with corporate marketing and branding, knowledge of partner ecosystems, video editing, and image creation tools are preferred.

In this role, your work environment at Salesforce's Bengaluru office will be a modern, collaborative workspace designed to foster creativity, innovation, and teamwork. You can expect a full-time schedule of 40 hours per week with potential flexibility and remote work options. Salesforce offers a competitive salary range of INR 12,00,000 - 16,00,000 per annum,