Content Writer - Finance Vertical (2-5 yrs)

Content Writer (Finance)

About Our Client: Our client is a Google-award-winning, content marketing-led digital agency that has dominated India's organic search and content space for over 15 years - helping B2B and B2C brands grow through impactful SEO, content, and digital strategies that deliver real results.

Designation: Content Writer (Finance)

Location: Spaze Itech Park, Sec-49, Gurgaon

Experience: 2+ years of experience

Qualification: Graduate (Finance background preferred)

We are seeking a Finance Content Writer specializing in Insurance who can simplify complex insurance concepts and craft compelling, SEO-friendly content. The role involves writing for both B2B and B2C audiences, collaborating with marketing strategists, designers, and subject matter experts to produce authoritative, conversion-driven content across multiple digital platforms.

About the role:

We are seeking a Finance Content Writer specializing in Insurance who can simplify complex insurance concepts and craft compelling, SEO-friendly content. The role involves writing for both B2B and B2C audiences, collaborating with marketing strategists, designers, and subject matter experts to produce authoritative, conversion-driven content across multiple digital platforms.

Responsibilities:

• Research, write, and edit high-quality blogs, articles, whitepapers, and website copy on life, health, motor, travel, and general insurance topics.
• Create educational and SEO-optimized content that explains policy features, benefits, claims, underwriting, and regulatory updates in simple, engaging language.
• Develop comparison pages, guides, and marketing copy to enhance financial literacy, support lead generation, and drive policy conversions.
• Stay updated on IRDAI guidelines, market trends, and InsurTech developments to ensure factual accuracy and compliance.
• Analyze competitor content, track performance metrics (CTR, rankings, dwell time), and optimize for better visibility and engagement.
• Collaborate with marketing, SEO, and product teams to maintain consistent messaging and ensure timely publishing across digital platforms.

Requirements:

• 2-5 years of experience in content writing for the insurance or BFSI sector (life, health, or general insurance).
• Strong portfolio of articles, guides, or product pages related to insurance, financial planning, or InsurTech.
• Understanding of insurance concepts such as premiums, claims, underwriting, risk management, and policy types.
• Experience with SEO tools (Ahrefs, SEMrush, Google Search Console) and analytics (GA4).
• Excellent research, writing, and editing skills with strong attention to factual detail.
• Ability to translate technical insurance content into reader-friendly, engaging language.