Copywriter – D2C

Role Overview

We are looking for a performance-driven D2C Copywriter who can craft clear, persuasive, and high-converting copy across key customer touchpoints.

This role focuses on three primary areas: website content, performance marketing creatives, and retention communication. The ideal candidate understands consumer psychology, digital behavior, and conversion-focused writing, and can translate product insights into messaging that drives engagement, builds trust, and improves conversions.

You will be writing across multiple digital formats, including Meta & Google ads, emailers, and push notifications.

Key Responsibilities

1. Performance Marketing (Meta & Google Ads)

Develop high-performing copy for performance marketing campaigns.

Responsibilities include:

• Writing hooks, headlines, and primary copy for Meta and Google ads
• Creating messaging for static creatives, carousel ads, and video ads
• Translating product insights and customer pain points into compelling ad angles
• Collaborating with the performance marketing team to optimize campaigns based on performance data
• Continuously testing and iterating copy to improve CTR, engagement, and conversions

1. Retention Marketing (Push Notifications & Emails)

Create communication that keeps existing customers engaged with the brand.

Responsibilities include:

• Writing push notifications and email campaigns for launches, promotions, and customer education
• Crafting subject lines, preview text, and email copy to improve open and click-through rates
• Structuring retention communication to encourage repeat purchases and long-term brand engagement
• Ensuring messaging aligns with campaigns, product launches, and brand communication

1. Audience & Consumer Insights

• Conduct audience research to understand customer preferences, motivations, and behaviors
• Translate insights into targeted messaging that resonates with different audience segments
• Align content with customer needs to improve engagement and conversion outcomes

1. Copy Auditing & Content Optimization

• Review and audit existing copy across platforms to evaluate content quality and messaging effectiveness
• Identify opportunities to improve clarity, impact, and conversion potential
• Collaborate with marketing teams to refine content strategies

1. Performance Tracking & Analysis

Monitor and analyze content performance using key metrics such as:

• Click-Through Rate (CTR)
• Conversion Rate
• Add-to-Cart (ATC) Rate
• Bounce Rate
• Time Spent on Page
• Pages per Session
• Content Engagement Metrics
• New vs returning customers base

Use these insights to refine messaging, improve campaigns, and drive stronger results.

Requirements

• Proven experience of at least 2 years as a Copywriter or Content Writer, preferably in D2C, e-commerce, marketing agencies, or digital-first brands
• Strong understanding of performance marketing and conversion-focused copywriting
• Excellent writing, editing, and communication skills
• Strong research and storytelling abilities
• Experience writing for ads, landing pages, email campaigns, and digital marketing
• Familiarity with SEO principles and website analytics tools is an added advantage
• Ability to work collaboratively in a fast-paced marketing environment

What We’re Looking For

• Exceptional writing and communication skills to create clear, impactful, and engaging content
• Marketing and strategic insight to develop content that supports campaigns and brand positioning
• Strong attention to detail with advanced proofreading skills
• A team player with excellent collaboration and time-management skills