Creative Marketing Head

Are you someone who sees stories in fabrics, moods in colors, and ideas in every scroll?

We at Umay Benaras — a luxury handwoven saree brand rooted in Kolkata — are looking for a Creative Marketing Head who can shape how our brand is experienced online.

This role is for someone who cares deeply about aesthetics, understands digital growth, and enjoys building something meaningful — not just posting content.

If planning shoots, decoding Instagram trends, and turning ideas into high-performing reels excites you, read on.

Your Core Responsibilities

• Plan and mood board monthly shoots (styling, props, backgrounds, color stories)
• Direct reels and posts with clarity on hook, objective & CTA
• Build and execute structured monthly content calendars
• Review edits and ensure final output matches brand standards
• Maintain content trackers and ensure deadlines are met
• Research trends, study performance, and bring consistent newness to content
• Oversee product photography and ensure the website visuals stay updated

You’re a Perfect Fit If You Have

• 2–4 years of experience in fashion, lifestyle, or D2C content roles
• Strong styling sense and understanding of fabric presentation
• Clear understanding of Instagram (reels, hooks, retention, and trends)
• Ability to think strategically, not just execute tasks
• Basic photography and editing awareness
• An organized working style with strong creative thinking
• Confidence to direct shoots and give constructive feedback
• A growth-oriented mindset with a strong sense of ownership

Bonus Points If You

• Have worked with a luxury or ethnicwear brand
• Have contributed to scaling an Instagram page
• Understand women’s fashion buying psychology
• Have exposure to YouTube or long-form content planning

Perks

• A key role in a fast-growing luxury ethnicwear brand
• Direct collaboration with the founding team
• Real creative ownership and decision-making freedom
• Opportunity to grow into a larger leadership role as the brand scales

Salary will be in the range of ₹24,000 – ₹27,000 per month, depending on experience, expertise, and understanding of the role.

If this sounds like you, send your CV and portfolio to umaybenaras@umay.in

Pay: ₹17,356.64 - ₹27,000.00 per month

Application Question(s):

• Have you previously worked with a fashion, lifestyle, or D2C brand?
• How many years of work experience do you have with Instagram?
• Have you ever coordinated or directed a professional photo/video shoot?
• How many years of experience do you have in content creation / digital marketing?
• Do you have education or work experience in fashion, textile, or apparel?

Work Location: In person