CRM Campaign Manager
Kia India
Job Summary
We are seeking a results-driven CRM Campaign Manager to lead the design, execution, and optimization of customer engagement campaigns across multiple digital channels. This role will play a pivotal part in improving customer communication, enhancing campaign performance, and driving data-driven marketing strategies through effective CRM campaign management and analytics.
Key Responsibilities
- Campaign Strategy & Planning
- Plan and manage monthly CRM campaigns in coordination with business stakeholders.
- Define campaign objectives, target segments, and customer communication strategies.
- Campaign Execution & Operations
- Execute cross-channel customer communication campaigns across Email, WhatsApp, SMS, and RCS.
- Ensure timely deployment of campaigns while maintaining high accuracy in targeting and messaging.
- Campaign Performance & Analytics
- Monitor CRM dashboards and campaign KPIs to evaluate campaign effectiveness.
- Analyse campaign performance and provide insights to improve engagement, conversions, and efficiency.
- Customer Data, Automation & Insights
- Analyse customer data quality, segmentation, and consent management for targeted campaigns.
- Implement automation workflows and launch customer surveys through CRM platforms to capture feedback and improve customer experience.
Key Skills & Competencies
Technical Competencies / Domain Expertise
- CRM Campaign Management
- Campaign Strategy & Campaign Operations
- Campaign Analytics & Performance Optimization
- Customer Segmentation and Targeting
- Marketing Automation
Behavioral Skills / Soft Skills
- Analytical thinking and problem-solving
- Strong communication and presentation skills
- Collaboration and stakeholder management
- Attention to detail and execution excellence
IT / Software Skills
- Salesforce Marketing Cloud
- CRM dashboards and campaign reporting tools
- Data analysis tools such as Excel or BI platforms
Qualifications
Education
- B.Tech. / MBA
Experience
- 5–8 years of experience in CRM campaign management, marketing automation, or digital marketing roles.
Posted 12 Mar 2026 · Listing from OnJob.io. Create a free profile to apply and see your AI match score.
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