Digital Marketing Executive – Yoga & Wellness Tech

Job Description:

We are looking for a passionate and creative Digital Marketing Executive to promote our innovative yoga software platform. The role involves creating awareness, generating leads, and helping yoga trainers, studios, and wellness centers adopt our product.

Responsibilities:

• Promote our yoga software through digital channels
• Handle social media marketing (Instagram, LinkedIn, etc.)
• Run basic ad campaigns (Google Ads / Meta Ads)
• Generate leads from yoga trainers, studios, and wellness centers
• Collaborate with the tech team for campaigns and product updates
• Create simple content (posts, captions, basic creatives)

Requirements:

• Basic knowledge of digital marketing
• Interest in yoga, fitness, or wellness industry
• Good communication skills
• Familiarity with social media platforms
• Self-driven and eager to learn

Preferred (Bonus):

• Experience in SaaS or app marketing
• Knowledge of SEO or paid ads
• Prior work with wellness/yoga brands

Perks:

• Opportunity to work in a growing startup
• Hands-on experience in product marketing
• Flexible work environment

Job Types: Full-time, Permanent

Pay: From ₹15,000.00 per month

Work Location: In person