Digital Marketing & Lead Generation Specialist

Job Title: Digital Marketing & Lead Generation Specialist

Role Overview

We are looking for a results-driven Digital Marketing & Lead Generation Specialist. This role is perfect for a creative professional who not only knows how to build a brand but also understands how to turn an audience into a sales pipeline.

You will be responsible for the full lifecycle of digital engagement: from creating eye-catching content to executing intent-based marketing strategies that identify and deliver high-quality leads to our US-based sales team.

Key Responsibilities

• Social Media Management: End-to-end management of our social platforms. This includes scheduling, community engagement, and maintaining a consistent brand voice.
• Content Creation: Utilize Canva and basic video editing tools to produce high-performing visuals and short-form video content.
• Intent-Based Marketing: Run targeted campaigns based on "buyer intent" data—reaching potential clients who are actively searching for our services.
• Geographic Targeting: Execute hyper-local marketing strategies, focusing on specific US regions or territories as required by the business.
• Lead Generation & Handover: Identify and qualify potential leads through social listening and ad campaigns. You will be responsible for pushing these leads into our CRM and ensuring a seamless handoff to the US team.

Specific Technical Skills

• Lead Gen Tools: Experience with LinkedIn Sales Navigator, Meta Ads Manager, or Google Ads.
• Content Tools: Proficiency in Canva and mobile/desktop video editors (CapCut, Premiere, etc.).
• Data-Driven: Ability to analyze geographic performance and pivot marketing spend based on where we see the highest intent.

Work Schedule & Location

Shift: US Central Daylight Time (CDT) | 9:00 AM – 5:00 PM CDT.

Role follows the US business calendar.

• Location: Remote (WFH) initially, with a planned transition to On-site in the future.
• Focus: This role directly supports the growth of our US operations from our India-based hub.

Key Performance Indicators (KPIs)

• Lead Quality: Conversion rate of leads passed to the US team.
• Engagement: Growth in social media reach within specific target geographies.
• Content Output: Consistent delivery of high-quality video and graphic assets.

Job Type: Full-time

Pay: ₹200,000.00 - ₹500,000.00 per year

Shift availability:

• Night Shift (Preferred)
• Overnight Shift (Preferred)

Work Location: Remote