Digital Marketing & SEO Specialist

Job Description

We are looking for a results-driven Digital Marketing & SEO Specialist to enhance our website’s search performance across SEO, AEO, and GEO. The role focuses on optimizing visibility, driving qualified traffic, and staying ahead of evolving search trends through close collaboration with content and marketing teams..

Roles & Responsibilities

• Conduct in-depth keyword research and competitive analysis to identify high-impact and profitable opportunities
• Optimize website content, structure, and internal linking to improve organic search performance
• Implement on-page SEO best practices to enhance website loading speed, usability, and user experience
• Develop and execute link-building strategies to improve domain authority and rankings
• Optimize content for AEO and GEO, ensuring visibility across search engines, AI-driven answers, and generative platforms
• Monitor website analytics, rankings, and performance metrics to identify growth opportunities and areas for improvement
• Collaborate with content creators, designers, and developers to produce SEO-optimized and AI-friendly content
• Track algorithm updates and emerging search trends, adapting strategies proactively
• Prepare performance reports and actionable insights for stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 2-6 years of experience in SEO, AEO, and GEO.
• Must hold experience in IT Service ( mobile, web, gaming, blockchain etc).
• Must have Experience with team handling and client communication for lead role.
• Proven experience working in an agency or in-house marketing environment
• Strong understanding of search engine algorithms, ranking factors, and AI-driven search behavior
• Excellent analytical, problem-solving, and strategic thinking skills
• Strong communication and collaboration abilities

Job Type: Full-time

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Provident Fund

Work Location: In person