Digital Marketing Specialist

Company Overview

Welcome to Adex Media Hub, a dynamic and innovative advertising agency located in Pune, Maharashtra. Specializing in strategic advertising, we are dedicated to helping businesses thrive in the digital age through creativity and data-driven insights. With a commitment to excellence, we are your trusted partner in achieving marketing success, and we're excited to expand our team of 11-50 employees. Learn more about us at Adex Media Hub .

Job Overview

We are seeking a Digital Marketing Specialist to join our team in Wakad. This full-time, entry-level position is perfect for freshers eager to kickstart their career in digital marketing. As a Digital Marketing Specialist at Adex Media Hub, you will work with a team of innovative professionals to implement and manage digital marketing strategies that propel our clients' success.

Qualifications and Skills

Proficiency in SEO (Mandatory skill) to enhance website visibility and search engine rankings through keyword analysis and optimization. Experience with Google Analytics (Mandatory skill) for analyzing website performance and drawing actionable insights from visitor data and trends. Familiarity with Social Media Advertising (Mandatory skill) to create and manage ads across platforms like Facebook, Instagram, LinkedIn, and Twitter. Strong understanding of content marketing principles involving the creation and distribution of valuable content to attract and engage target audiences. Knowledge in PPC Campaign Management to develop and oversee pay-per-click advertising efforts that maximize return on investment. Ability to execute successful email marketing campaigns, including list segmentation, content creation, and performance tracking. Skilled in data analysis to interpret complex datasets, optimize campaigns, and support decision-making processes. Experience with marketing automation tools to streamline and enhance marketing activities and customer engagement strategies.

Roles and Responsibilities

Develop and implement digital marketing strategies aligned with client objectives and industry best practices. Monitor and optimize SEO strategies to improve website visibility and drive organic traffic. Create, manage, and analyze paid advertising campaigns across various platforms to maximize reach and engagement. Generate and distribute compelling content across digital channels to attract and retain customers. Utilize Google Analytics and other analytics tools to assess campaign performance and derive insights for improvement. Collaborate with internal teams to integrate digital marketing efforts with broader marketing and business strategies. Stay up-to-date with the latest digital marketing trends and platforms to ensure forward-thinking strategies. Support the implementation of email marketing initiatives, including campaign execution and performance analysis.

Job Title: SEO Specialist

Department: Digital Marketing

Location: Wakad ,Pune,(On Site)

Experience Required: 03 years

Industry: EdTech

Salary: - 1.8LPA to 3.6 LPA