E-Commerce SEO Team Lead

Job Title: eCommerce SEO Team Lead

Local Jaipur Candidate

About Ubuy

Ubuy is a global cross-border eCommerce platform operating in 180+ countries, helping customers discover and purchase products from international markets. We believe in leveraging data, automation, and innovative technology to drive traffic, conversions, and long-term SEO performance.

Job Summary

We are seeking an experienced, results-driven eCommerce SEO Team Lead to plan, execute, and scale SEO strategies across Ubuy’s global websites. This role combines strategic vision, technical SEO expertise, AI-driven optimization, and leadership skills to drive organic growth, improve visibility, and enhance customer acquisition ROI.

You’ll lead a team of SEO specialists, collaborate with content, product, and IT teams, and implement best-in-class strategies that embrace the future of SEO — including semantic optimization, automation, machine learning, and user-centric experiences.

Key Responsibilities

SEO Strategy & Execution

Lead the overall SEO strategy aligned with global business goals.

Build eCommerce-specific SEO playbooks for category pages, product pages, filters, faceted navigation, and local SEO markets.

Prioritize initiatives using ROI forecasting, growth modeling, and opportunity scoring.

Stay updated with search engine algorithm updates, industry shifts (AI search, Google Helpful Content, E-A-T, Core Web Vitals), and voice/visual search trends.

AI-Driven SEO & Tools

Implement AI-powered tools for keyword research, content generation, entity discovery, SERP intent analysis, and competitor benchmarking.

Use natural language processing (NLP) and semantic optimization tools to align content with search intent.

Integrate predictive SEO tools to automate recurring tasks and scale optimization processes.

Evaluate and deploy AI models to improve internal linking, automated content tagging, and schema generation.

Technical SEO Leadership

Oversee technical SEO audits covering: crawlability, indexation, structured data, canonical issues, sitemap strategy, pagination, and dynamic rendering.

Monitor log files and search console data for actionable insights and state tracking.

Data, Reporting & Insights

Define SEO KPIs (traffic, conversions, ranking growth, revenue impact, SERP visibility) and deliver weekly/monthly dashboards.

Use analytics platforms (GA4, Looker Studio) to generate insights and support decisions.

Content Strategy & Collaboration

Partner with content, product reserch, and marketplace teams to optimize existing content and build scalable content ecosystems.

Drive a scalable content calendar with keyword clusters, topic authority hubs, and entity-based content models.

Team Leadership & Mentorship

Lead, and develop a team of SEO analysts and specialists.

Enable a culture of experimentation, learning, and data-driven thinking.

Required Skills & Experience

Must-Have

5+ years of hands-on SEO experience, with 2+ years in a leadership or team lead role.

Strong background in eCommerce or marketplace SEO.

Proven success scaling organic search growth for transactional sites.

Deep understanding of search engine algorithms and ranking factors.

Experience with AI-powered SEO tools and semantic search optimization.

Strong analytical skills, with experience in GA4, Search Console, SQL, and SEO data tools.

Excellent communication and stakeholder management skills.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person