Events & Marketing Coordinator

Job Title: Events & Marketing Coordinator

About Aashni + Co Aashni + Co is a premier destination for luxury Indian designer wear, renowned for its curated collections of couture, bridal, and contemporary fashion from top designers. With flagship stores in London and Mumbai and a strong online presence, we offer an unmatched luxury shopping experience.

Key Responsibilities

1. Event Planning & Execution

• Develop and manage the annual event calendar featuring in-store activations, collection launches, styling sessions and brand collaborations.
• Conceptualize events such as designer pop-up showcases, outstation events, styling workshops and influencer previews
• Partner with designers, PR agencies, stylists and media to amplify event visibility
• Oversee all event logistics—budgeting, vendor coordination, merchandising (tagging/floor set up, logistics), guest lists, décor, setup and brand guidelines
• Develop training decks and train the frontline sales team on the designer collection/s being showcased
• Track event ROI through sales uplift, customer attendance, and media/social coverage

1. Marketing & Communications

• Support the development and rollout of integrated marketing campaigns for the collections being showcased at the events
• Plan and execute local marketing initiatives, digital activations and influencer/guestlister tie-ups
• Coordinate with the PR agency, social media and digital marketing teams to ensure timely promotion of in-store activities
• Create visually appealing marketing collateral and in-store branding materials aligned with fashion aesthetics
• Monitor competitor activity and market trends to recommend new promotional ideas

1. Merchandising & Visual Merchandising

• Plan for the event floor layouts, mannequin styling and product displays to maximize visibility and storytelling
• Ensure each designer’s identity, color palette and presentation guidelines are executed accurately
• Work with the buying and retail teams to align merchandising strategies with inventory and sales trends
• In store aesthetic and decor for each event Aashni+Co 4. Brand Partner / Vendor Management
• Liaise with fashion brands and designers for event participation, co-branded campaigns and merchandising updates
• Maintain ongoing communication with brand teams regarding stock updates, launch schedules, social media promos and visual directives
• Sourcing and managing vendors based on requirements

1. Reporting & Analysis

• Manage event and marketing budgets efficiently; track spends and outcomes.
• Competitor monitoring and analysis
• Prepare monthly reports covering event metrics, campaign performance, and merchandising insights
• Analyze sales data and customer feedback to refine event and merchandising strategies

Location: Andheri | Kala Ghoda – Mumbai

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person