GTM Lead (Go-To-Market Strategy & Revenue Growth)

GTM Lead – Outbound & Demand Generation (B2B SaaS)

📍 Location: [Insert Location]

💼 Experience: 4–5 years

⏱ Hiring Timeline: Immediate (Role to be closed within 1 week)

About the Role

PeopleElevate is hiring a GTM Lead on behalf of its client, ContentNinja.

We’re looking for a hands-on GTM builder who can design and execute a high-performance outbound engine. This is not a typical SDR or demand generation role—you will own the entire top-of-funnel motion.

If you enjoy working at the intersection of growth, data, and systems thinking, this role is for you.

🚫 Before You Apply (Important)

This role is NOT for:

• Pure SDR / cold-calling roles
• Social media / brand marketing profiles
• Candidates without hands-on outbound campaign execution

👉 Apply only if you have personally built and run outbound campaigns (email + LinkedIn)

What You’ll Be Doing

• Build ICPs, segmentation, and target account lists
• Identify decision-makers and map buying signals
• Run multi-touch outbound campaigns (email + LinkedIn)
• Manage outreach tools (SmartLead / Instantly / Sales Handy, etc.)
• Handle email infrastructure (domains, warm-ups, deliverability)
• Write and optimize high-conversion messaging
• Track performance (open rates, reply rates, meetings booked)
• Qualify leads and create sales-ready pipeline

Must-Have Experience (Non-Negotiable)

✔ 4–5 years in B2B SaaS / product company or B2B-focused agency

✔ Hands-on experience running outbound campaigns at scale

✔ Strong working knowledge of:

• LinkedIn Sales Navigator
• Email outreach tools (SmartLead / Instantly / Sales Handy, etc.)

✔ Experience owning key metrics:

• Reply rates
• Meetings booked
• Pipeline generated

What Will Get You Shortlisted Faster

• You’ve built outbound systems from scratch
• You can share actual campaign metrics/results
• You’ve worked in a startup or growth-stage environment

📩 How to Apply (Important Filter)

When applying, please include:

• Tools you’ve used for outbound
• Average reply rate / meetings booked per campaign
• Types of companies/markets you’ve worked with

👉 Applications without this information will not be considered

Why Join

• Direct ownership of a revenue-driving GTM engine
• Work closely with founders and leadership
• High-impact role with strong learning and growth opportunities