Head: Events

About Zing Parks

Zing Parks is a multi-city theme park business of Z-Tech. It creates immersive, location-inspired experiences at available open spaces across India. Each park is built using recycled and waste materials and offers a mix of entertainment, culture, food & beverage, and experiential attractions. The business is rapidly scaling across multiple cities with a strong focus on footfall growth, monetisation, and community engagement.

Role Overview

The Head – Events & Activation is responsible for driving footfalls, dwell time and revenue growth across all Zing Parks through strategic event programming and high-impact activation interventions.

This role leads the planning, design and execution of a structured events calendar across parks, ensuring that festivals, IP-led properties, partnerships, community programs and tactical activations translate into measurable increases in park visits and commercial performance.

This is a growth-oriented, revenue-linked leadership role, not a pure event execution function.

Job Location- Noida

Key Objectives of the Role

• Drive sustained and incremental footfall growth across parks
• Create high-impact event IPs that differentiate Zing Parks
• Increase weekend, holiday and off-peak utilisation
• Support revenue generation across ticketing, F&B and partnerships
• Build scalable activation frameworks across multiple cities

Key Responsibilities

Events Strategy & Calendar Planning

• Develop annual and quarterly events & activation roadmap across all parks
• Design seasonal festivals, cultural programs, family-focused events, corporate engagement, college student engagement, and other initiatives
• Align events with park themes and local demographics

Footfall & Revenue Generation

• Conceptualise events to increase weekday and non-peak footfalls
• Improve repeat visitation and extend dwell time
• Collaborate with Revenue and F&B teams to maximise monetisation
• Develop sponsorship and partnership-linked activation models

IP Development & Differentiation

• Build proprietary Zing Parks event IPs scalable across cities
• Develop recurring formats that become signature attractions

Activation & Partnerships

• Lead school outreach, RWA engagement, corporate collaborations and brand tie-ups
• Work closely with Digital Marketing to amplify events

Execution Governance & Quality Control

• Oversee event execution standards and safety compliance
• Create SOPs and playbooks for event rollouts
• Review post-event performance and insights

Budgeting & ROI Accountability

• Own event and activation budgets across parks
• Track footfall uplift attributable to events
• Monitor ROI and cost efficiency
• Coordinate with Finance and Revenue Assurance for reconciliation

Team Leadership & Vendor Ecosystem

• Lead central and park-level events teams
• Build and manage vendor and artist networks
• Set KPIs and scalable systems for expansion

Skills & Competencies

• Strong network of events and activation agencies
• Exceptional vendor and partnership management skills
• Strong commercial orientation with measurable outcome focus
• Proven ability to drive footfalls through programming
• Experience building scalable event IPs
• Operational excellence and execution rigour
• Ability to manage multi-city complexity

Experience & Qualifications

• Minimum 15 years of experience in events, experiential marketing or large-scale activations
• Should have experience on the brand side, working with event partners to curate experiences
• Demonstrated track record of driving footfall-based growth
• Experience managing multi-location operations preferred

Interested Candidates please share your CV's at - and -