Junior Content Writer

JCW/02/26

Qualification: Bachelor’s degree in English, Journalism, Mass Communication, Marketing, Business, Computer Science, or a related field. Candidates with strong writing portfolios and relevant B2B content experience will be considered even if the degree specialization differs.

Experience:

Candidates with 1 to 2 years of experience.

Location: Coimbatore/Hybrid

Job Summary

• The Junior Content Writer will be responsible for creating clear, credible, and conversion-focused content for enterprise audiences. The role supports marketing, sales, and product teams by producing structured content aligned with B2B marketing and sales objectives.
• This role requires hands-on use of AI tools for content drafting, editing, summarization, and optimization, combined with strong human judgment to ensure accuracy, originality, and business relevance.

Roles and Responsibilities

• Content Creation
• Develop website pages, landing pages, blogs, solution pages, and lead generation campaign content for enterprise software and services.
• Create marketing collaterals such as brochures, case studies, solution briefs, whitepapers, and presentations.
• Produce sales enablement content, including value proposition pitch decks, and email templates – promotion mailers, newsletters, etc.
• Write social media posts tailored for LinkedIn and B2B engagement.
• Prepare technical documentation such as user guides, knowledge base articles, and release notes.
• Use AI-assisted writing tools to accelerate drafting while ensuring factual correctness and brand alignment.
• Translate technical inputs from product and engineering teams into business-friendly messaging.
• Content Quality and Governance
• Ensure clarity, accuracy, grammar quality, and consistency in tone.
• Follow brand voice, messaging framework, and content guidelines.
• Optimize content for SEO, readability, and conversion.
• Maintain version control and structured documentation of content assets.
• Collaboration
• Work closely with marketing, product, UI/UX, and sales teams.
• Support campaign execution, website updates, and launch communications.
• Incorporate stakeholder feedback quickly and accurately.

Required Skills

• Strong command of written English with clear, concise business writing.
• Ability to simplify technical concepts for decision-makers and users.
• Structured thinking and logical content flow.
• Practical experience using AI content tools such as ChatGPT, Claude, Gemini, or similar platforms for drafting and editing.
• Understanding of prompt structuring, response refinement, and human review of AI outputs.
• Familiarity with SEO fundamentals, keywords, and on-page optimization.