Junior Media Buyer

Job Title: Jr. Media Buyer

Location: Baner, Pune (On-site)

Experience: 6 months – 1.5 years

Salary Range: ₹2,00,000 – ₹4,00,000 LPA

About ROI Magnet

ROI Magnet is a performance-driven digital marketing agency specializing in scaling eCommerce and D2C brands. We focus on data-led strategies, creative experimentation, and performance excellence. Our team is committed to delivering measurable growth to clients through disciplined execution, smart marketing frameworks, and innovation.

Roles & Responsibilities

• Plan, execute, and optimize paid campaigns on Meta Ads & Google Ads (Search, Display, Shopping, YouTube).
• Work on eCommerce & D2C brand campaigns with clear performance-driven objectives.
• Analyze campaign data, interpret insights, and provide actionable recommendations.
• Collaborate with the design and content teams to align creatives with campaign goals.
• Perform detailed media planning, including audience targeting and funnel strategy.
• Set up ad campaigns, ad groups, keywords, bids, and budgets for assigned accounts.
• Conduct Keyword Research, Competitor Research, and Market Research for each client.
• Improve campaign performance through new ideas: account structuring, ad copy testing, A/B testing, bidding strategies, and ongoing optimization.
• Prepare weekly performance reports and communicate results to internal teams.
• Stay updated with the latest trends in paid media, e-commerce, and performance marketing.

Requirements

• 6 months to 1 years of experience in Media Buying (Google Ads + Meta Ads).
• Hands-on experience working with eCommerce or D2C brands is preferred.
• Strong understanding of performance marketing metrics: ROAS, CPA, CTR, Conversion Rate.
• Working knowledge of:
• Google Ads Manager
• Google Analytics (GA4)
• Google Merchant Center
• Meta Ads Manager
• Product Feed setup
• Looker Studio (basic reporting)
• Strong analytical, problem-solving, and optimization skills.
• Ability to manage multiple campaigns and deliver on deadlines.
• Excellent communication & client-handling skills.
• Attention to detail and critical thinking.
• Degree in Marketing, Advertising, Media, or relevant field (preferred, not mandatory).