Lead - Digital Videos (Hindi)
Republic World
We’re Hiring: Digital Video Lead – Hindi
Lead the Future of Digital News Storytelling
Location: Noida, Sector 158
Work Mode: Work From Office
Are you a digital video visionary who thrives in a fast-paced newsroom? Do you understand what makes audiences stop scrolling, watch, engage, and share?
We are looking for a Digital Video Lead – Hindi to drive high-impact video storytelling across our digital ecosystem. In this role, you will shape strategy, lead a dynamic team, and ensure our video content dominates across YouTube, Instagram, Facebook, X/Twitter, LinkedIn, OTT platforms, and emerging digital spaces.
If you combine editorial instincts with data-driven thinking, this is your opportunity to lead the next phase of digital news innovation.
Role Overview
As Digital Video Lead – Hindi, you will spearhead the creation, distribution, optimization, and performance of video content across all digital platforms.
You will ensure every video is editorially strong, algorithm-friendly, audience-first, and built for scale, helping drive maximum reach, engagement, and monetization.
Key Responsibilities
Leadership & Strategy
- Lead and mentor the digital video team, driving a high-performance newsroom culture
- Set clear KPIs for audience growth, engagement, watch time, and monetization
- Build and execute a multi-platform video strategy aligned with editorial and brand goals
- Identify emerging platform trends, formats, and innovations to keep the brand ahead in digital video
Content & Editorial
- Oversee end-to-end video production — from ideation to publishing
- Ensure strong editorial judgment, storytelling quality, and high production standards
- Develop platform-native content strategies for YouTube, Instagram, Facebook, X/Twitter, LinkedIn, and OTT
- Plan and coordinate coverage for breaking news, live events, debates, and special digital projects
Optimization & Growth
- Implement SEO, metadata, tagging, thumbnail strategy, and hashtag optimization
- Use data, audience insights, and analytics to refine content strategy and improve performance
- Track competitor strategies and industry benchmarks to identify opportunities
- Experiment with new formats, series, and storytelling approaches
⚖️ Compliance & Standards
- Ensure compliance with copyright policies, platform regulations, and Content ID systems
- Maintain editorial credibility, brand voice, and accuracy across all digital video outputs
Qualifications
Experience:
- 12–14 years of experience in digital video operations within a news/media organization
- Proven track record of scaling audiences and achieving strong performance metrics
- Strong editorial background with innovative digital storytelling capabilities
Knowledge:
- Deep understanding of platform algorithms, video formats, and audience behavior
- Experience managing creative, editorial, and technical teams in a fast-paced newsroom environment
⚠️ Important:
Only candidates with experience in News Media organizations will be considered.
Skills & Competencies
Required
- Multi-platform SEO and video optimization expertise
- Social media publishing and scheduling tools
- Video analytics and performance tracking
- Live news coverage and digital-first storytelling
- Team leadership and project management
Preferred
- Experience with OTT platforms and short-form video formats
- Knowledge of cross-platform marketing and paid promotion strategies
- Expertise in visual branding and thumbnail optimization
What We Offer
✨ Competitive compensation package
Excellent career growth opportunities
Health insurance and benefits
⚡ A collaborative and high-energy digital newsroom environment
Posted 6 Mar 2026 · Listing from OnJob.io. Create a free profile to apply and see your AI match score.
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