Lead - Performance Marketing (Google Ads)

Looking for a Workplace That Inspires You? Welcome to KC Overseas!

At KC Overseas Education, we don’t just provide jobs—we create opportunities for innovation, growth, and impact. As a thriving Multinational EdTech company with 11 global locations, we have a strong foothold across South Asia, South-East Asia, and Africa, and we’re rapidly expanding worldwide. With our team of inspired 750+ professionals, we are revolutionizing access to overseas education through cutting-edge technology and unwavering expertise with our industry-leading platforms coursefinder.ai and elanloans.com.

Our mission is to empower students worldwide with seamless access to top universities, bridging the gap between aspiration and reality. If you’re passionate about making a difference in the global education space, this is where you belong!

At KC Overseas Education, we believe work should be more than just a job—it should be an experience that challenges, excites, and rewards you. We’re growing fast, and we want you to grow with us. Through our ever-expanding global reach, we are shaping the future of overseas education—and you can be a part of it.

Why work with us?

Work-Life Balance – We value productivity and well-being equally.

Global Exposure – International travel and exposure to diverse markets

Unmatched Growth – Thrive in a rapidly expanding industry to reach your potential

Recognition & Rewards – A culture that values and rewards hard work

Continuous Learning – Upskilling and development opportunities at every step

Supportive Culture – Work in an encouraging, trust-driven environment

Stability & Security – A long-term career with a leading industry player

Competitive Compensation – Because great work deserves great rewards

Join us and experience a workplace where talent is valued, ideas are celebrated, and careers flourish. Be a part of KC Overseas—apply now!

MIHAN New Office Campus Launch Video -

Here’s a short video to give you an overview of who we are and what we do:

Job Overview

We are hiring a Lead – Performance Marketing (Google Ads) to drive high-intent lead generation and scalable growth through paid search. This is a hands-on role requiring strong expertise in Google Ads, SEO alignment, conversion optimization, and performance analytics.

Key Responsibilities

• Own and manage end-to-end Google Ads strategy across Search, Display, Performance Max, and YouTube.
• Drive lead generation with focus on CPA, ROAS, conversion volume, and quality score.
• Conduct keyword research, bidding strategy, ad copy testing, and budget optimization.
• Leverage Google Ads automation, smart bidding, and AI tools for performance improvement.
• Drive qualified traffic through paid and organic search collaboration.
• Identify growth opportunities via search term analysis and competitor research.
• Ensure accurate tracking using GA4, Google Tag Manager, and attribution models.
• Prepare performance reports and dashboards with actionable insights.

Job Requirements:

Required Skills & Experience

• 4+ years of hands-on experience in Google Ads and SEM.
• Strong experience in lead generation campaigns.
• Working knowledge of SEO (on-page, technical, and content).
• Proficiency in GA4, Google Search Console, and Google Tag Manager.
• Experience in landing page and conversion funnel optimization.
• Strong analytical and communication skills.
• Experience with AI tools (e.g., ChatGPT) for ad copy and optimization.

Preferred Background

• Experience in education, services, or lead-driven businesses.
• Bachelor’s/Master’s in Marketing, Communications, Advertising, or related field.

Tools

Google Ads | GA4 | GTM | Search Console | SEMrush/Ahrefs | Looker Studio | Excel | AI tools