Marketing Automation Specialist (B2B) | D365 | Marketo

Job Description Objective The objective of this role is to design, implement, and optimize data-driven customer engagement strategies using Microsoft Dynamics 365 Customer Insights – Journeys. The expert will be responsible for leveraging Dynamics 365 capabilities to create seamless, personalized customer experiences, automate marketing processes, and drive measurable improvements in campaign performance and customer retention. This position plays a key role in aligning marketing automation with LabVantage’s overall digital transformation and customer experience goals.

Responsibilities and Duties

• Design, build, and optimize customer journeys within Dynamics 365 Customer Insights – Journeys (formerly
• Dynamics 365 Marketing).
• Integrate Dynamics 365 Customer Insights with Power Platform (Power BI, Power Automate) and CRM
• systems for unified data flow.
• Develop segmentation strategies, and personalized marketing campaigns based on behavioral and
• demographic insights.
• Monitor, analyze, and report on campaign performance metrics to guide continuous improvement.
• Maintain data accuracy, ensuring compliance with GDPR and global privacy regulations.
• Collaborate with Sales, Marketing, and IT teams to align customer insights with business objectives.
• Manage and troubleshoot marketing automation workflows, triggers, and email templates.
• Train and support marketing users on Dynamics 365 Customer Insights functionalities and best practices.
• Manage marketing databases, ensuring data accuracy, segmentation, and compliance with data protection
• standards.
• Develop and maintain lead nurturing workflows and lead scoring models to improve conversion and pipeline
• quality.
• Generate actionable analytics and reports to track campaign effectiveness, customer engagement, and ROI.
• “Event” or “Webinar” program type to ensure it supports event registration, attendance, and integration with
• webinar providers.
• Integrate and manage webinar platforms (like ON24 or Teams Live Events) within Customer Insights – Journeys
• for event-based campaigns.