Marketing & Content Growth Executive

Job Description – Marketing & Content Growth Executive

Company: Competitive Cracker / CC Learning App

Department: Marketing & Growth

Reporting To: Marketing Manager / Growth Head

Location: Kerala (Office / Hybrid)

Experience: 1–3 Years (EdTech preferred)

Role Objective

The Marketing & Content Growth Executive is responsible for generating course inquiries, phone calls, and enrollments through YouTube content, webinars, WhatsApp learning groups, social media videos, posters, and competitor-driven strategies, while coordinating closely with teachers and the sales team. The role focuses on content-led growth supported by market and competitor analysis.

Key Responsibilities

• Plan and execute course-based YouTube content including booking videos, faculty explainer videos, syllabus-based and exam-oriented videos with strong CTAs.
• Coordinate with teachers to finalize topics, prepare basic script flows, and manage shooting schedules.
• Plan and execute course-specific webinars including topic ideation, faculty coordination, promotions, and lead data collection.
• Create and manage free course-based WhatsApp groups and execute engagement activities such as free classes, voice notes, study tips, and Q&A; sessions.
• Coordinate social media content including reels, short videos, exam tips, and motivational content to drive calls and inquiries.
• Plan and coordinate course-based and common posters, webinar creatives, offers, and announcements with the design team.
• Conduct regular competitor analysis covering pricing, offers, webinar topics, content formats, CTAs, and engagement strategies.
• Share competitor insights and actionable market intelligence with marketing, sales, and management teams.
• Coordinate closely with the sales team for lead handover, prioritization, follow-ups, and conversion tracking.

Key Performance Indicators (KPIs)

• Course-wise inquiries generated
• Phone calls and WhatsApp leads from YouTube and social media
• Webinar registrations versus enrollments
• WhatsApp group engagement and sales contribution
• Content output and performance metrics
• Competitor analysis reports submission
• Timely execution of creatives and campaigns

Required Skills & Competencies

• YouTube content planning and coordination
• Webinar and community management
• WhatsApp group handling
• Content and creative coordination
• Competitor and market analysis
• Strong communication, coordination, and ownership mindset

Preferred Qualifications

Any graduate (Marketing / Management preferred). Prior experience in EdTech or the education industry is a strong advantage. Familiarity with YouTube Studio, WhatsApp Business, Instagram, Facebook, and basic creative tools such as Canva is preferred.

Location: Kakkanad

Employment Type: Full-Time

Language Proficiency: Malayalam

Package: Up to 4.5 LPA