Marketing Copywriter (f/m/d)

KEY RESPONSIBILITIES:

Create ideas & write copy that make for great content on air & across other mediums for the consumer

Develop ideas and be a part of the station Programming Team that contributes to show concepts, show content, & thus play a key role in enhancing the on-air listenership

Create ideas & concepts for proactive client pitches keeping in mind the client’s marketing objectives & Brand Mirchi guidelines

Write scripts for radio commercials based as per the client briefs & create sketches (Copy with Voice over) for client approvals / Sales approvals

Write scripts / storyboards for all promos, show promos, channel IDs etc based on the brief received from the Station Content Head / Show Producer

Give a humorous bent to content used by the RJs. Assist RJs in developing their show content as well as write storyboard to enhance their digital presence, as and when required

Creating 360-degree content ideas including radio, Digital, On-ground by scripting & conceptualising ideas across mediums

Turn around the copy requirements speedily & with a quality focus within the defined timelines

Translate and adapt copies received from other stations to be aired in the local station

Coordinate multi-location activities with respect to scripting and content

INTERNAL STAKEHOLDER MANAGEMENT:

~ Cluster Programming Head, Programming Head, Producers, Promo Producers, Radio Jockey, Sales Team

Roles & Responsibilities

TECHNICAL SKILLS & QUALIFICATION REQUIRED :

Graduation with any specialisation

Basic Script writingPERSONAL ATTRIBUTES:

Great at ideating / conceptualising

Very good copywriting skills – Short Format primarily

Must be a passionate consumer of various entertainment formats – music, films, sports,

Should be a keen observer

Should be fond of reading